Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon’s grocery reboot begins to take shape

Article
Nov 09, 2023

Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.

Walmart+ vs. Amazon Prime: Which has the holiday advantage?

Article
Nov 09, 2023

As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here’s who we expect will come out on top in each of those areas, plus a post-holiday outlook.

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Article
Nov 07, 2023

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.

3 questions brands should ask before working with retail media networks

Article
Nov 06, 2023

The retail media landscape is vast—and growing. Brands can’t work with every retail media network (RMN), but they should find the right ones for their objectives. That starts with asking the right questions.

Search enhancements test retailers’ balance of ad revenues and customer experience

Article
Nov 03, 2023

Retailers, advertisers, and customers are at odds when it comes to retail search experiences. Retailers are looking to expand ad revenues. Advertisers need the ability to drive product sales by expanding visibility through keyword use and placements. And consumers don’t want the hassle of sifting through sponsored items that aren’t relevant to them.

The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

Audio
Nov 02, 2023

On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.

Amazon, Walmart, Google, and Klarna lean into generative AI

Article
Oct 31, 2023

Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.

Amazon, Walmart, Temu among potential winners of the holiday season

Article
Oct 31, 2023

Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.

The Daily: October’s great big monthly advertising, media, and retail quiz—Second Prime Day, AI rules, and Netflix

Audio
Oct 31, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

Ad duopoly looks over its shoulder as Amazon ad revenues jump 26%

Article
Oct 30, 2023

Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

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4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season

Article
Oct 27, 2023

With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.

The Weekly Listen: What social networks keep getting wrong, making Amazon fun, and how AI may change entrepreneurship

Audio
Oct 27, 2023

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

UK Resale 2023

UK Resale 2023

Report
Oct 27, 2023

The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

Reimagining Retail: Amazon’s second Prime Day event and how it has informed our predictions for the holiday season

Audio
Oct 25, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

Sizing up Netflix's, YouTube's, and Amazon's streaming viewing and advertising

Article
Oct 25, 2023

Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Article
Oct 24, 2023

Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

Amazon Prime Video’s ad strategy is split between small merchants and major ad spenders

Article
Oct 19, 2023

Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.

Data Drop: Gen Z Leading Voice Assistant Growth

Article
Oct 19, 2023

The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.

US CTV Time Spent vs. Ad Spending 2023

US CTV Time Spent vs. Ad Spending 2023

Report
Oct 18, 2023

Among major streaming services, Netflix’s time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Holiday Shopping 2023

Holiday Shopping 2023

Report
Oct 17, 2023

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

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