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EMARKETER

Digital Grocery Platforms Survey 2023

Brands Should Keep an Eye on Amazon Fresh

Report by Blake Droesch  |  Sep 15, 2023
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Report
Crosstabs
Executive Summary
Share
Table of Contents
Executive Summary
How Amazon Fresh Stacks Up Among the Leading Players.
Amazon Fresh Is Already a Valuable Audience.
Methodology
Media Gallery
About This Report
Walmart has the largest audience of any digital grocery platform. But our survey found that Amazon Fresh customers were more active and willing to try new products.
Topics
Groceries & Consumer Products (CPG)
US
Table of Contents
Executive Summary
How Amazon Fresh Stacks Up Among the Leading Players.
Amazon Fresh Is Already a Valuable Audience.
Methodology
Media Gallery

Our proprietary survey of 1,455 US digital grocery shoppers revealed that Amazon Fresh doesn’t have the largest audience. But its customer base seems more active and willing to try new products than buyers on other leading platforms.

Key Question: How can consumer packaged goods (CPG) and grocery brands win new customers through digital channels?

KEY STAT: More than 48% of Amazon Fresh buyers try new grocery products when shopping online at least twice per month.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Executive Summary
  2. How Amazon Fresh Stacks Up Among the Leading Players.
  1. Amazon Fresh Is Already a Valuable Audience.
  2. Methodology
  1. Media Gallery

authors

Blake Droesch

Contributors

Sky Canaves
Senior Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Na Li
Director, Primary Research
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