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Connected TV Explainer

What You Need to Know About a Shifting Landscape

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About This Report
This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.
Table of Contents

Report Snapshot

Connected TV (CTV) is one of the hottest ad markets. Its annual growth rate will again outpace total digital ad spending’s growth this year, per our forecast.

KEY QUESTIONS

  1. What is CTV?
  2. How big is the market and what’s driving growth?
  3. How can you buy CTV advertising?
  4. Which companies are gaining market share?

KEY STAT: CTV will account for about one-tenth of US total digital ad spending in 2023.

authors

Ross Benes

Contributors

Tracy Tang
Senior Researcher
Paul Verna
Principal Analyst
Max Willens
Senior Analyst

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