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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

TikTok gets second extension as Trump pushes forward with new executive order

Article
Apr 04, 2025

TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.

Tariffs shake Big Tech amid fears of increased costs, decreased digital ad spend

Article
Apr 03, 2025

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Alexa+ released minus promised features, potentially curbing customer interest

Alexa+ released minus promised features, potentially curbing customer interest

Article
Apr 02, 2025

With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.

As Amazon and AppLovin make TikTok bids, brands are reassured that hope is not lost

Article
Apr 02, 2025

Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app’s future.

YouTube for Marketers Explainer

YouTube for Marketers Explainer

Report
Apr 02, 2025

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Asia-Pacific Ecommerce 2025

Asia-Pacific Ecommerce 2025

Report
Apr 01, 2025

In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Interest in K-beauty is surging as the Hallyu wave continues to build

Article
Mar 31, 2025

K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.

Meta CTO says Google, Amazon could fall behind in AI race

Article
Mar 31, 2025

Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.

X will see first year of ad sales growth since Musk takeover

Article
Mar 31, 2025

X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.

The 2025 Healthcare Consumer

The 2025 Healthcare Consumer

Report
Mar 28, 2025

Consumers are turning to digital channels for medical information and advice and to research healthcare products, treatments, and services. Here’s what healthcare and pharma marketers need to know about converting information-seeking consumers into customers.

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Amazon readies Health AI chatbot for consumers

Article
Mar 27, 2025

Amazon tests AI chatbot for consumer health questions: Amazon’s experimental Health AI chatbot could drive engagement with its One Medical and pharma services..

Amazon turns Prime Day into a four-day shopping fest

Article
Mar 27, 2025

Amazon Prime Day will be twice as long this year: The four-day sales event should boost sales and ad revenues, but growth will be hard to sustain long-term.

Amazon’s Interests AI tool works 'around the clock' to offer curated product suggestions

Article
Mar 26, 2025

Amazon’s Interests AI delivers personalized recommendations: The feature is the retailer’s latest genAI-powered attempt to make the ecommerce experience more relevant.

FAQ: US-Canada Trade War

FAQ: US-Canada Trade War

Report
Mar 24, 2025

Canada’s trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Industry KPI data shows Amazon gained digital traffic amid February boycott

Industry KPI data shows Amazon gained digital traffic amid February boycott

Article
Mar 21, 2025

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.

Retailers lean on tentpole events to build loyalty, attract cost-conscious shoppers

Article
Mar 20, 2025

Amazon, Target, Walmart, and Wayfair launch spring sales: Retailers are likely to lean on tentpole events to drive cost-conscious shoppers to spend.

SXSW 2025

SXSW 2025

Report
Mar 20, 2025

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Europe Cross-Border Commerce 2025

Europe Cross-Border Commerce 2025

Report
Mar 19, 2025

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.

Retail & Ecommerce Earnings Q4 2024

Retail & Ecommerce Earnings Q4 2024

Report
Mar 19, 2025

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

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