Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Asia-Pacific Ecommerce 2025

Asia-Pacific Ecommerce 2025

Report
Apr 01, 2025

In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Interest in K-beauty is surging as the Hallyu wave continues to build

Article
Mar 31, 2025

K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.

Meta CTO says Google, Amazon could fall behind in AI race

Article
Mar 31, 2025

Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.

X will see first year of ad sales growth since Musk takeover

Article
Mar 31, 2025

X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.

The 2025 Healthcare Consumer

The 2025 Healthcare Consumer

Report
Mar 28, 2025

Consumers are turning to digital channels for medical information and advice and to research healthcare products, treatments, and services. Here’s what healthcare and pharma marketers need to know about converting information-seeking consumers into customers.

Amazon readies Health AI chatbot for consumers

Article
Mar 27, 2025

Amazon tests AI chatbot for consumer health questions: Amazon’s experimental Health AI chatbot could drive engagement with its One Medical and pharma services..

Amazon turns Prime Day into a four-day shopping fest

Article
Mar 27, 2025

Amazon Prime Day will be twice as long this year: The four-day sales event should boost sales and ad revenues, but growth will be hard to sustain long-term.

Amazon’s Interests AI tool works 'around the clock' to offer curated product suggestions

Article
Mar 26, 2025

Amazon’s Interests AI delivers personalized recommendations: The feature is the retailer’s latest genAI-powered attempt to make the ecommerce experience more relevant.

FAQ: US-Canada Trade War

FAQ: US-Canada Trade War

Report
Mar 24, 2025

Canada’s trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Industry KPI data shows Amazon gained digital traffic amid February boycott

Industry KPI data shows Amazon gained digital traffic amid February boycott

Article
Mar 21, 2025

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.

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Retailers lean on tentpole events to build loyalty, attract cost-conscious shoppers

Article
Mar 20, 2025

Amazon, Target, Walmart, and Wayfair launch spring sales: Retailers are likely to lean on tentpole events to drive cost-conscious shoppers to spend.

SXSW 2025

SXSW 2025

Report
Mar 20, 2025

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Europe Cross-Border Commerce 2025

Europe Cross-Border Commerce 2025

Report
Mar 19, 2025

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.

Retail & Ecommerce Earnings Q4 2024

Retail & Ecommerce Earnings Q4 2024

Report
Mar 19, 2025

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Alexa devices will send all requests to Amazon servers to support feature improvement

Alexa devices will send all requests to Amazon servers to support feature improvement

Article
Mar 18, 2025

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

Article
Mar 18, 2025

New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

Article
Mar 18, 2025

Its biggest acquisition ever arms Google Cloud with elite multi-cloud security, setting it up to rival Azure and cash in on rising AI security demand.

Behind the Numbers: Beyond the Bundle — What Will Shape the Streaming World Next?

Audio
Mar 17, 2025

On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

The end is nigh for genAI-free Google Assistant

Article
Mar 17, 2025

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

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