Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Article
Mar 14, 2025

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Big Tech players reassert importance of nuclear energy

Big Tech players reassert importance of nuclear energy

Article
Mar 13, 2025

Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans—raising questions about readiness to support AI with sustainable infrastructure.

Infopack: Brazil Commerce Landscape 2025

Infopack: Brazil Commerce Landscape 2025

Report
Mar 13, 2025

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

Infopack: Brazil Media Consumption 2025​

Infopack: Brazil Media Consumption 2025​

Report
Mar 13, 2025

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Roomba’s last run? iRobot faces shutdown within a year

Article
Mar 13, 2025

With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.

Marketplaces, social commerce gain traction with global shoppers

Article
Mar 11, 2025

Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.

Brands need unique data to truly understand their customers’ motivations

Article
Mar 10, 2025

Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.

Retail Media’s Off-Site Imperative

Retail Media’s Off-Site Imperative

Report
Mar 10, 2025

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won’t happen overnight.

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Behind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall?

Audio
Mar 07, 2025

On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

ChatGPT and Amazon face off with Google, marketers' data glut, women’s sports, and other key stats from this week

Article
Mar 07, 2025

This week, marketers look beyond Google Search to YouTube, ChatGPT, and Amazon, while dealing with an influx of consumer data. Meanwhile, women’s sports are on the rise as advertisers invest more in leagues, teams, and athletes.

Delays for an upgraded Siri could cost Apple in voice assistant race

Delays for an upgraded Siri could cost Apple in voice assistant race

Article
Mar 07, 2025

Apple’s delay underscores how hard on-device AI is to get right. Meanwhile, Alexa+ and Gemini also stumble, proving voice assistants aren’t an easy win.

YouTube’s cheaper ad-free tier challenges Netflix and Max, could cannibalize higher tier

YouTube’s cheaper ad-free tier challenges Netflix and Max, could cannibalize higher tier

Article
Mar 06, 2025

The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users—challenging traditional streamers and YouTube’s own Premium model.

February’s most interesting retailers: Walmart buys a mall while Nike courts female consumers

Article
Mar 04, 2025

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month’s most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.

Behind the Numbers: How Amazon Has Made Itself Even More Essential … And How It Hasn’t

Audio
Mar 03, 2025

On today’s podcast episode, we discuss how Amazon has made themselves even more essential to customers, why “they can’t make physical stores work”, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Listen everywhere and watch on YouTube and Spotify.

Walmart, Amazon lead holiday retail gains while Target, Macy's face margin pressure

Article
Mar 03, 2025

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

Alexa+ announced with major upgrades, a price tag, and uncertain availability

Alexa+ announced with major upgrades, a price tag, and uncertain availability

Article
Feb 27, 2025

The improved Alexa finally debuts with better conversation skills and smart home features. Can Amazon convince users to pay when smartphones offer similar features for free?

Warby Parker’s Target partnership marks new stage in D2C evolution

Article
Feb 27, 2025

Warby Parker joins forces with Target: The D2C eyewear brand will open five shop-in-shops as it doubles down on physical retail.

IP ownership becomes Hollywood’s new battleground

IP ownership becomes Hollywood’s new battleground

Article
Feb 26, 2025

Tech giants dominate Hollywood by securing marquee franchises: Companies like Amazon, Apple, and Netflix will outbid legacy media for top intellectual properties.

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