Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.

Key Question: How will retail media ad spending continue to evolve over the next four years?

Key Stat: Retail media ad spending will have a compound annual growth rate (CAGR) of 17.2% between 2024 and 2028, per our forecast.