Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Audio
Feb 26, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

TJX is poised to benefit from tariffs and economic uncertainty

Article
Feb 26, 2025

The challenging retail environment is fuel for TJX: The off-price retailer sees greater opportunities to attract shoppers amid tariff threats and declining consumer confidence.

Walmart bought a mall—here's what happens next

Article
Feb 26, 2025

Walmart recently bought Monroeville Mall near Pittsburgh, signaling either a massive retail expansion plan or a shrewd real estate grab. Either way, the purchase strengthens Walmart's market foothold while adding rental income. This isn't a random acquisition but a calculated move.

Amazon ups DSP transparency following lawmaker, industry pressure

Amazon ups DSP transparency following lawmaker, industry pressure

Article
Feb 25, 2025

Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

Beauty brands embrace ecommerce as sales slow

Beauty brands embrace ecommerce as sales slow

Article
Feb 25, 2025

Ecommerce penetration of beauty and personal care sales is rising: 41% of category sales take place on platforms like Amazon and TikTok Shop as consumers respond to virality and convenience.

Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Amazon tests external links in search

Article
Feb 24, 2025

Amazon is testing non-endemic ads in its search results, which link out to products on external websites. It's a move that shows Amazon’s need to demonstrate further growth and non-endemic advertising’s potential to meet that need.

Shoppable Media 2025

Shoppable Media 2025

Report
Feb 24, 2025

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

The Future of Digital 2025: Europe

The Future of Digital 2025: Europe

Report
Feb 24, 2025

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Mastercard pushes into creator economy with Business Builder program

Mastercard pushes into creator economy with Business Builder program

Article
Feb 21, 2025

The solution will let the network capitalize on the quickly expanding creator economy

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Why Amazon hasn’t embraced Twitch as a commerce platform—and why brands should

Article
Feb 20, 2025

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Amazon pulls the plug on TikTok-like content feed

Amazon pulls the plug on TikTok-like content feed

Article
Feb 19, 2025

Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.

The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Credit card surcharges are becoming commonplace among small businesses

Article
Feb 18, 2025

About one-third of US small businesses charge customers to accept card payments. Bigger retailers doing the same could hurt issuers

Global Digital Index: GCC in Perspective

Global Digital Index: GCC in Perspective

Report
Feb 18, 2025

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Amazon’s NBA deal expands its year-round sports strategy

Amazon’s NBA deal expands its year-round sports strategy

Article
Feb 13, 2025

Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.

Big Tech’s robotics race could intensify as AI-driven automation drives mainstream adoption

Article
Feb 13, 2025

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.

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