Asia-Pacific Ecommerce 2025

Amid Global Turbulence, China’s Rebound Is on the Horizon, India’s Rapid Growth Continues, and the Philippines Shines

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About This Report
In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.
Table of Contents

Despite being the second-slowest region in ecommerce sales growth, Asia-Pacific is home to some of the fastest-growing individual markets worldwide, underscoring the region’s vastness and varied levels of economic maturity. China’s retail rebound is in the making (albeit slowly), and after a bumpy 2023, growth in Southeast Asia is regaining its momentum.

Key Question: What are the key ecommerce markets in Asia-Pacific in terms of size and growth in 2025 and beyond?

Key Stat: In 2025, China will account for 83.0% of retail ecommerce sales in Asia-Pacific, well ahead of second-place Japan’s 4.5%.

authors

Man-Chung Cheung

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Vivian Dong
Forecasting Analyst
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Amy Rotondo
Director, US Research
Emman Velasco
Chart Editor
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