Despite being the second-slowest region in ecommerce sales growth, Asia-Pacific is home to some of the fastest-growing individual markets worldwide, underscoring the region’s vastness and varied levels of economic maturity. China’s retail rebound is in the making (albeit slowly), and after a bumpy 2023, growth in Southeast Asia is regaining its momentum.
Key Question: What are the key ecommerce markets in Asia-Pacific in terms of size and growth in 2025 and beyond?
Key Stat: In 2025, China will account for 83.0% of retail ecommerce sales in Asia-Pacific, well ahead of second-place Japan’s 4.5%.
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