May 2, 2022

Share of US Video Ad Spending, by Type, 2020-2022 (% of total)


Data was provided to Insider Intelligence by Interactive Advertising Bureau (IAB).


Data is from a May 2022 Interactive Advertising Bureau (IAB) report titled "Video Ad Spend 2021 & Outlook for 2022" conducted by Advertiser Perceptions. 406 US agency (60%) and marketing (40%) professionals were surveyed online during February 15-March 15, 2022. Respondents identified their industries as automotive, consumer packaged goods (CPG), fashion and apparel, finance, home furnishings, health/wellness, media and entertainment, retail, and telecommunications. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending.