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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 27, 2020
Leading Challenges to Cross-Screen Video Advertising According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)
Description
Advertising agency and marketing professionals in the United States were asked what they consider to be the top challenges to a cross-screen video advertising campaign. Responses listed include lack of standard measurement, managing audience de-duplication, managing ad frequency capping, managing ... creative executions/format standardization, inability to execute a cross-screen data targeted buy and inability to plan media buys seamlessly.More
Note
Data was provided to eMarketer by Advertiser Perceptions.Methodology
Data is from a February 2020 Advertiser Perceptions report titled "Video Advertising Convergence 2H 2019." 356 US agency and marketer contacts from The Advertiser Perceptions Media Decision Maker Database (and third-party databases as needed) were interviewed during October-November 2019. All respondents were national advertisers who were 100% involved in video advertising decision-making and whose respective companies had $1+ million in total annual ad spending.Chart Title
Leading Challenges to Cross-Screen Video Advertising According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)Publication Date
February 27, 2020
