Social Networks on Which US Retail Marketers Are Currently Buying Social Ads, Nov 2019 (% of respondents)
This question asked retail marketers in the US about the social sites they currently buy ads on.
Data was provided to eMarketer by Smartly.io.
Data is from the January 2020 Smartly.io report titled "Social Advertising Trends in Retail: A 2020 Perspective" in partnership with WBR Insights and eTail. 100 US retail marketers were surveyed via telephone during November 2019. All worked for companies with annual revenues of $200+ million and represented a company that currently spends money on social advertising. The respondents worked in the following retail sectors: apparel (23%), department stores (10%), entertainment/food/travel (8%), hardware/electronics/appliances (13%), home furnishing (13%), specialty retail (11%), sporting goods (11%), supermarkets (6%) and toys/hobbies (5%). Smartly.io is a social media advertising automation platform.