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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

February 4, 2020

Programmatic Integration Strategies Used by Publishing and Media Professionals Worldwide, by Device, Oct 2019 (% of respondents)

Programmatic Integration Strategies Used by Publishing and Media Professionals Worldwide, by Device, Oct 2019 (% of respondents)

Description

Sales, operations and IT professionals at publishers/media companies were asked the programmatic integration strategies their organization users for desktop and mobile. Leading responses include client-side header bidding integrations, hybrid header bidding, tag-based integrations, server-side ... header bidding and open real-time bidding (oTRB).