February 4, 2020

Programmatic Integration Strategies Used by Publishing and Media Professionals Worldwide, by Device, Oct 2019 (% of respondents)


Sales, operations and IT professionals at publishers/media companies were asked the programmatic integration strategies their organization users for desktop and mobile. Leading responses include client-side header bidding integrations, hybrid header bidding, tag-based integrations, server-side ... header bidding and open real-time bidding (oTRB).More