August 13, 2019

US Adults Who Pay Attention to Recommendations from Influencers, April 2019 (% of internet users, by demographic)


This chart shows US adults who pay attention to influencers April 2019. Responses are broken out by race/ethnicity, gender and age.


Data is from the August 2019 ThinkNow Research "ThinkNow Media Report 2019." 1,250 US internet users ages 18-64, including 500 Hispanic, 250 non-Hispanic white, 250 black and 250 Asian-Americans were surveyed online via the ThinkNow Omnibus during April 2019.