May 17, 2019

What Millennial Internet Users Worldwide Think Businesses Should Try to Achieve vs. What They Think Businesses Actually Achieve, Jan 2019 (% of respondents )


This chart shows what millennials believe businesses should try to achieve and what they think businesses actually do achieve based on what they've experienced, seen or read.


Respondents were asked, "Which of the following words and phrases match your own beliefs as to what business should try to achieve? Select up to three," and "And from what you have experienced, seen, or read, what would you say business actually does achieve? Select up to three."


Data is from the May 2019 Deloitte "Global Millennial Survey 2019." 13,146 internet users ages 25-36 in 42 countries worldwide were surveyed online during November 2018-January 2019. Additionally, 3,009 internet users ages 17-24 from 10 countries worldwide, including Australia, Canada, China, France, Germany, India, Italy, Japan, the UK and the US were surveyed online during November 2018-January 2019. At least 200 millennials in each of the 42 countries were surveyed: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Republic of Ireland, Israel, Italy, Japan, Malaysia, Mexico, The Netherlands, New Zealand, Nigeria, Norway, Peru, the Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, the UK and the US.