May 15, 2019

What Are US Mobile Gamers' Attitudes Toward In-App Advertising? (% of respondents, by demographic, March 2019)


A survey of US mobile gamers asked about their attitudes on the advertising they see in mobile games. This chart shows highlights from three key segments: Millennial mobile gamers, Parent mobile gamers, High-income mobile gamers.


Data was provided to eMarketer by Tapjoy.


Data is from the May 2019 Tapjoy report titled "Modern Mobile Gamer Personas 2019." 18,442 US mobile gamers were surveyed via mobile device during March 27-29, 2019. The survey was conducted via an in-app offerwall in a variety of mobile games. Tapjoy is a mobile marketing automation platform.