Parents

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Report by Mark Dolliver Mar 26, 2019

US Parents 2019

Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.

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US Kids and Digital 2018

What Matters and What Doesn’t for These Digital Natives

Charts

There are 155 charts about 'Parents'

Holiday & Seasonal ShoppingParentsMothersFathersMobile ActivitiesMobile MessagingConsumer ElectronicsIncomeAffluentGenderFemalesMalesTVConnected TVsInternetInternet of Things (IoT)Smart Speakers & Voice Assistants

Most Recent Charts

How Much Do US Fathers vs. Mothers Expect to Spend on 2019 Holiday Gifts?

What Role Do US Fathers vs. Mothers Play in Holiday Shopping for Their Household? (% of respondents, Aug 2019)

Average Number of Messages US Families Exchange Daily, Aug 2019 (% of respondents)

US Parents Who Feel Pressure to Buy the Latest/Most Expensive Gear/Gadgets*, Aug 2019 (% of respondents)

Smart Home Device Ownership Among US Internet Users, by Demographic, April 2019 (% of respondents in each group)

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Expenses that Are a Significant Financial Strain According to US Parents*, Aug 2019 (% of respondents)

Expenses that Are a Significant Financial Strain According to US Parents*, Aug 2019 (% of respondents)

Aug 21, 2019

Do Parents Worldwide Agree that Their Children Are More Likely to Look Up a Schoolwork Question Online Rather than Ask Them for Help? (% of respondents, April 2019)

Do Parents Worldwide Agree that Their Children Are More Likely to Look Up a Schoolwork Question Online Rather than Ask Them for Help? (% of respondents, April 2019)

Aug 01, 2019

US Back-to-School Retail Spending According to US Parent Internet Users, by Timeframe, June 2019 (billions)

US Back-to-School Retail Spending According to US Parent Internet Users, by Timeframe, June 2019 (billions)

Jul 10, 2019

Average Amount that US Parent Internet Users Plan to Spend on Back-to-School Shopping, by Product Category, June 2019 (% of respondents)

Average Amount that US Parent Internet Users Plan to Spend on Back-to-School Shopping, by Product Category, June 2019 (% of respondents)

Jul 10, 2019

US Parent Internet Users Who Plan to Conduct Back-to-School Shopping In-Store vs. Digitally, by Product Category, June 2019 (% of respondents)

US Parent Internet Users Who Plan to Conduct Back-to-School Shopping In-Store vs. Digitally, by Product Category, June 2019 (% of respondents)

Jul 10, 2019

Are US Mobile Phone Users Likely to Subscribe to Disney+? (% of respondents, by demographic, May 2019)

Are US Mobile Phone Users Likely to Subscribe to Disney+? (% of respondents, by demographic, May 2019)

Jun 07, 2019

How Much Are US Parents Willing to Spend on a Meal Kit for 4 People? (% of respondents, April 2018)

How Much Are US Parents Willing to Spend on a Meal Kit for 4 People? (% of respondents, April 2018)

Jun 05, 2019

US Parents' Adoption of Meal Kits, April 2018 (% of respondents)

US Parents' Adoption of Meal Kits, April 2018 (% of respondents)

Jun 05, 2019

How Do US Teen Mobile Device Users Feel About How Much Time Their Parents Spend on Mobile Devices? (% of respondents, by gender, March 2019)

How Do US Teen Mobile Device Users Feel About How Much Time Their Parents Spend on Mobile Devices? (% of respondents, by gender, March 2019)

May 29, 2019

US Teen Mobile Device Users Who Feel Addicted to Their Mobile Device, by Demographic, March 2019 (% of respondents in each group)

US Teen Mobile Device Users Who Feel Addicted to Their Mobile Device, by Demographic, March 2019 (% of respondents in each group)

May 29, 2019

US Parents and Teens Who Argue About vs. Feel the Other Is Distracted by Their Mobile Device, 2016 & 2019 (% of respondents in each group)

US Parents and Teens Who Argue About vs. Feel the Other Is Distracted by Their Mobile Device, 2016 & 2019 (% of respondents in each group)

May 29, 2019

How Many Sources Do US TV Viewers Use to Watch TV/Movies? (by demographic, 2018 & 2019)

How Many Sources Do US TV Viewers Use to Watch TV/Movies? (by demographic, 2018 & 2019)

May 22, 2019

Which Online Retailers Do US Mothers Plan to Purchase Back-to-School* Supplies From? (% of respondents, May 2019)

Which Online Retailers Do US Mothers Plan to Purchase Back-to-School* Supplies From? (% of respondents, May 2019)

May 16, 2019

Share of Back-to-School Purchases that US Mothers Expect Will Be Conducted Digitally, May 2019 (% of respondents)

Share of Back-to-School Purchases that US Mothers Expect Will Be Conducted Digitally, May 2019 (% of respondents)

May 16, 2019

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

May 02, 2019

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.

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