Parents
Reports
US Parents 2019
Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.
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Interviews
Becoming a Mother Changes How a Woman Uses Social Media
George Carey, founder and CEO of The Family Room, explains how women's digital behaviors change when they become mothers and as their kids get older.
George Carey
Founder and CEO
The Family Room
Charts
There are 467 charts about 'Parents'
Most Recent Charts
Smart Speaker Activities of US Children, Feb 2019 (% of respondents)
Demographic Profile of Mobile App Users in the US & Europe, by App Category, Dec 2018 (% of total)
US Mothers vs. Fathers Who Agree the Internet Has Changed the Way They Get Information About Products/Services, Aug 2018 (% of mothers, % of fathers and % of total adults)
US Mothers vs. Fathers Who Agree Their Mobile Phone Connects Them to Their Social World, Aug 2018 (% of mothers, % of fathers and % of total adults)
US Mothers vs. Fathers Who Agree They Are More Likely to Buy Products They See Used/Recommended by Friends on Social Media, Aug 2018 (% of mothers, % of fathers and % of total adults)
More On: Parents
See AllUS Parents Get Digital After Dark
Apr 15, 2019
After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
Social Recommendations Influence One in Three Mothers to Buy
Apr 03, 2019
According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.
What Role Does Digital Play in US Parents’ Shopping?
Mar 17, 2019
Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.
What Social Media Platforms Are US Mothers vs. Total Social Media Users Using? (% of respondents, Sep 2018)
Jan 10, 2019
What Types of Media Do US Mothers Use More Often After They Have Children? (% of respondents, Sep 2018)
Jan 10, 2019
Assessing US Kids as Digital Overusers
Dec 21, 2018
Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.
How Many Teens Use Wearables?
Dec 17, 2018
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.