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US Parents Get Digital After Dark

Apr 15, 2019

After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.

Social Recommendations Influence One in Three Mothers to Buy

Apr 03, 2019

According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.

What Role Does Digital Play in US Parents’ Shopping?

Mar 17, 2019

Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.

Assessing US Kids as Digital Overusers

Dec 21, 2018

Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.

How Many Teens Use Wearables?

Dec 17, 2018

Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.