Parents
Reports
US Parents 2019
Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.
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Charts
There are 155 charts about 'Parents'
Most Recent Charts
US Teen Mobile Device Users Who Feel Addicted to Their Mobile Device, by Demographic, March 2019 (% of respondents in each group)
US Parents and Teens Who Argue About vs. Feel the Other Is Distracted by Their Mobile Device, 2016 & 2019 (% of respondents in each group)
How Many Sources Do US TV Viewers Use to Watch TV/Movies? (by demographic, 2018 & 2019)
Which Online Retailers Do US Mothers Plan to Purchase Back-to-School* Supplies From? (% of respondents, May 2019)
Share of Back-to-School Purchases that US Mothers Expect Will Be Conducted Digitally, May 2019 (% of respondents)
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Mother’s Day 2019: Givers, Gifts and Phishing Emails?
May 02, 2019
This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.
US Parents Get Digital After Dark
Apr 15, 2019
After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
Social Recommendations Influence One in Three Mothers to Buy
Apr 03, 2019
According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.
What Role Does Digital Play in US Parents’ Shopping?
Mar 17, 2019
Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.
