Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.View this Report
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US Back-to-School Retail Spending According to US Parent Internet Users, by Timeframe, June 2019 (billions)
Average Amount that US Parent Internet Users Plan to Spend on Back-to-School Shopping, by Product Category, June 2019 (% of respondents)
US Parent Internet Users Who Plan to Conduct Back-to-School Shopping In-Store vs. Digitally, by Product Category, June 2019 (% of respondents)
Are US Mobile Phone Users Likely to Subscribe to Disney+? (% of respondents, by demographic, May 2019)
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Mother’s Day 2019: Givers, Gifts and Phishing Emails?
May 02, 2019
This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.