April 2, 2019

US Loyalty Program Members, by Demographic, Nov 2018 (% of respondents in each group)


This report is about loyalty program memberships in America. The data in the chart breaks out the current members of loyalty programs by age and gender.


Data is from the April 2019 YouGov report titled "What Americans think of loyalty programs." 33,712 US internet users ages 18+ were surveyed during November 2018. 24,122 were subscribed to a loyalty program. All respondents were YouGov panelists.