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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 6, 2018

Leading Marketing Tactics Used in 2018 by US* B2B Professionals, Aug 2018 (% of respondents)

Leading Marketing Tactics Used in 2018 by US* B2B Professionals, Aug 2018 (% of respondents)

Description

78% of B2B professionals said email marketing was the leading marketing tactic used in 2018. In addition to email marketing, B2B companies used industry events, social media, content marketing and banner ads to attract customers in 2018.