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November 1, 2017

US Digital B2B Ad Spending, 2013-2018 (billions and % change)

US Digital B2B Ad Spending, 2013-2018 (billions and % change)


Includes advertising aimed toward businesses (or other organizations) for products and services to be used in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.