The news: PayPal users can get 20% cash back on their Taco Bell orders if they check out with PayPal or Venmo in-app or online, per a press release. Our take: For Taco Bell enthusiasts, 20% cash back every week may be too good of an offer to refuse.
The news: PayPal partnered with the Big Ten and Big 12 conferences to enable payments for participating student-athletes. Our take: Capitalizing on young, emerging student consumers is a strong opportunity to secure long-time and loyal PayPal and Venmo users.
The news: PayPal will serve as Selfbook’s commerce partner for its travel and hotel offerings, per a press release. Customers can book travel arrangements directly within the PayPal app. Our take: Consumers want travel features from their banks, which PayPal has taken up as a fintech payment provider.
Along with expanded access to Pay with Venmo and a buzzy ad campaign, Venmo is trying to reach key demographics.
With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub—especially for younger, AI-hungry consumers.
Economic uncertainty could derail its efforts to reinvigorate growth
The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible
Paying by smartphone is now routine for a growing number of consumers, both in stores and online. Recent data shows the size of the user base, shifting demographics, shopper preferences, and how mobile fits into the spectrum of payment options.
Uptake could be limited given the crypto market plunge
The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions
The option can help boost customer engagement and build its brand awareness among potential new customers
It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet
The company is trying to better market itself as a B2B company and grow its checkout business
Fraud concerns aren’t slowing down the P2P player as its growth outpaces peers
The company made major strategic moves during its transition year, but it may take longer for them to bear fruit
The expanded partnership boosts merchant acceptance for both Fastlane and Pay with Venmo
Working with Visa will bring the future P2P platform added trust and security—as well as real-time payment capabilities
The tie-up can help attract younger travelers and aids in Venmo’s monetization journey
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