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Venmo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Venmo

Live Más, PayPal: Taco Bell gives 20% cash back on PayPal and Venmo purchases

Article
Jun 27, 2025

The news: PayPal users can get 20% cash back on their Taco Bell orders if they check out with PayPal or Venmo in-app or online, per a press release. Our take: For Taco Bell enthusiasts, 20% cash back every week may be too good of an offer to refuse.

PayPal locks up partnership Big Ten and Big 12 student-athletes

Article
Jun 26, 2025

The news: PayPal partnered with the Big Ten and Big 12 conferences to enable payments for participating student-athletes. Our take: Capitalizing on young, emerging student consumers is a strong opportunity to secure long-time and loyal PayPal and Venmo users.

PayPal to offer in-app hotel and travel purchases through Selfbook

Article
Jun 10, 2025

The news: PayPal will serve as Selfbook’s commerce partner for its travel and hotel offerings, per a press release. Customers can book travel arrangements directly within the PayPal app. Our take: Consumers want travel features from their banks, which PayPal has taken up as a fintech payment provider.

Revamped Venmo Debit Card gets new features, limited-time cash-back rewards

Article
Jun 05, 2025

Along with expanded access to Pay with Venmo and a buzzy ad campaign, Venmo is trying to reach key demographics.

PayPal scores ‘conversational commerce’ partnership with Perplexity

PayPal scores ‘conversational commerce’ partnership with Perplexity

Article
May 14, 2025

With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub—especially for younger, AI-hungry consumers.

PayPal’s Q1 brought profitability improvements, slowing volume as part of larger transition

PayPal’s Q1 brought profitability improvements, slowing volume as part of larger transition

Article
Apr 29, 2025

Economic uncertainty could derail its efforts to reinvigorate growth

PayPal aims to grow PYUSD adoption with rewards, expanded Coinbase tie-up

Article
Apr 24, 2025

The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible

Infopack: Mobile Payments 2025

Infopack: Mobile Payments 2025

Report
Apr 17, 2025

Paying by smartphone is now routine for a growing number of consumers, both in stores and online. Recent data shows the size of the user base, shifting demographics, shopper preferences, and how mobile fits into the spectrum of payment options.​

PayPal and Venmo continue crypto push despite market volatility

Article
Apr 08, 2025

Uptake could be limited given the crypto market plunge

How Zelle shutting down its app is a sign of its success

Article
Apr 01, 2025

The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions

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Monzo adds expense-splitting feature to boost customer engagement

Article
Mar 25, 2025

The option can help boost customer engagement and build its brand awareness among potential new customers

Google Wallet rolls out features for kids to compete with Apple

Google Wallet rolls out features for kids to compete with Apple

Article
Mar 20, 2025

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Fresh rebrand positions PayPal to market itself as major B2B brand

Article
Feb 25, 2025

The company is trying to better market itself as a B2B company and grow its checkout business

Zelle’s growth tear continues with $1 trillion in volume

Article
Feb 13, 2025

Fraud concerns aren’t slowing down the P2P player as its growth outpaces peers

PayPal’s transition year hasn’t paid off yet, per Q4 earnings

Article
Feb 04, 2025

The company made major strategic moves during its transition year, but it may take longer for them to bear fruit

PayPal’s Bold Commerce tie-up can diversify its payment volume

Article
Jan 28, 2025

The expanded partnership boosts merchant acceptance for both Fastlane and Pay with Venmo

X Money’s Visa partnership will bring real-time speed and added trust to the P2P platform

Article
Jan 28, 2025

Working with Visa will bring the future P2P platform added trust and security—as well as real-time payment capabilities

Pay with Venmo comes to JetBlue in bid for younger travelers

Article
Jan 23, 2025

The tie-up can help attract younger travelers and aids in Venmo’s monetization journey

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