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EMARKETER

How Zelle shutting down its app is a sign of its success

Article by Grace Broadbent  |  Apr 1, 2025
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How Zelle shutting down its app is a sign of its success
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Digital Payments
Mobile Payments
United States

The news: The Zelle app officially shut down.

  • Zelle-owner Early Warning Services (EWS) began phasing out the standalone app in October.
  • This won’t affect the majority of its users, who make Zelle transactions via their banks and credit unions’ mobile apps or websites. Only about 2% of transactions occurred on the Zelle app.

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