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Venmo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Venmo

FV Bank integrates PayPal’s stablecoin, building needed momentum for the digital asset

Article
Jan 09, 2025

PYUSD has struggled to gain significant adoption. The Trump admin could change that

X Money will launch this year—here’s why securing adoption will be an uphill battle

Article
Jan 09, 2025

But the social media platform may struggle to get its users on board unless it can differentiate the P2P service from its peers

Banking Trends to Watch in 2025

Banking Trends to Watch in 2025

Report
Jan 03, 2025

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Zelle’s fraud problem continues with CFPB lawsuit

Article
Jan 02, 2025

While the lawsuit may not go anywhere under Trump’s CFPB, the P2P platform’s continual fraud concerns may damage its reputation

Gen Z is driving mobile wallet payments—which is to Venmo, Apple Pay, and Zelle’s benefit

Gen Z is driving mobile wallet payments—which is to Venmo, Apple Pay, and Zelle’s benefit

Article
Dec 16, 2024

Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.

Klarna’s eBay partnership can boost its growth as a public company

Article
Dec 12, 2024

The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Gen Z Consumer Payment Habits 2024

Gen Z Consumer Payment Habits 2024

Report
Dec 04, 2024

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.

PayPal outage highlights API vulnerabilities and payments risks

PayPal outage highlights API vulnerabilities and payments risks

Article
Nov 22, 2024

PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.

PayPal makes strides toward better profitability in Q3

Article
Oct 29, 2024

The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed

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TikTok Shop’s holiday strategy relies on discounts, live shopping, and exclusive products from top brands

Article
Oct 25, 2024

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Cash App Pay scores Lyft tie-up but still struggles with adoption

Article
Oct 18, 2024

Block has been working to grow Cash App Pay, but the buy button still trails competitors

US Real-Time Payments Explainer

US Real-Time Payments Explainer

Report
Oct 17, 2024

Two US payment systems—FedNow and the RTP network—are driving real-time payments growth. New features, industry innovation, and emerging use cases will help them overcome implementation hurdles.

PayPal unveils new advertising platform

PayPal unveils new advertising platform

Article
Oct 11, 2024

PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.

Venmo adds scheduled payments to catch up to other P2P apps

Article
Oct 03, 2024

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

Amazon adds PayPal to Buy with Prime after short-lived tie-up with Venmo

Article
Sep 19, 2024

The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site

Payments Trends to Watch in H2 2024

Payments Trends to Watch in H2 2024

Report
Jul 02, 2024

Digital wallets’ transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

eBay adds Venmo as a payment option after pulling the plug on Amex cards

Article
Jun 14, 2024

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey

US Mobile Proximity Payments Forecast 2024

US Mobile Proximity Payments Forecast 2024

Report
Jun 04, 2024

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

US Mobile P2P Payments Forecast 2024

US Mobile P2P Payments Forecast 2024

Report
May 28, 2024

US P2P apps need to tap new uses and services to stay competitive, especially amid Zelle’s dominance. Here’s how each app sizes up and differentiates to attract younger generations.

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