The option can help boost customer engagement and build its brand awareness among potential new customers

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

The company is trying to better market itself as a B2B company and grow its checkout business

Fraud concerns aren’t slowing down the P2P player as its growth outpaces peers

The company made major strategic moves during its transition year, but it may take longer for them to bear fruit

The expanded partnership boosts merchant acceptance for both Fastlane and Pay with Venmo

Working with Visa will bring the future P2P platform added trust and security—as well as real-time payment capabilities

The tie-up can help attract younger travelers and aids in Venmo’s monetization journey

PYUSD has struggled to gain significant adoption. The Trump admin could change that

But the social media platform may struggle to get its users on board unless it can differentiate the P2P service from its peers

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

While the lawsuit may not go anywhere under Trump’s CFPB, the P2P platform’s continual fraud concerns may damage its reputation

Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.

The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.

PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.

The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed