Venmo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Venmo

Venmo’s long-awaited teen accounts will bolster user acquisition

Article
May 23, 2023

The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app

Gen Z Consumer Payment Habits

Gen Z Consumer Payment Habits

Report
May 22, 2023

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Modern Card Issuers

Modern Card Issuers

Report
May 22, 2023

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

PayPal could offload Xoom to refocus on higher-growth areas

Article
May 19, 2023

After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.

PayPal’s journey into efficiency yields early success in Q1

Article
May 10, 2023

It benefited from increased volume in its key growth categories, like BNPL and Braintree

Venmo plays the long game with crypto, introducing crypto transfers

Article
May 04, 2023

It launched crypto transfers between Venmo users and through external wallets and exchanges.

Twitter’s trust issues complicate its super app ambitions

Article
Apr 17, 2023

Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.

Visa+ brings interoperability to the P2P space, starting with PayPal

Article
Apr 12, 2023

Visa+ will connect Venmo and PayPal before expanding to other wallets. Here's what it means for P2P apps.

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Article
Mar 22, 2023

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

Banks must turn to digital and mobile to capture the hearts of Gen Z

Banks must turn to digital and mobile to capture the hearts of Gen Z

Article
Mar 01, 2023

The cohort experiences life through social media and mobile devices. Banks must adapt to win their dollars.

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Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Gen Z and Banking

Gen Z and Banking

Report
Feb 27, 2023

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

PayPal hails Venmo and BNPL growth in Q3 earnings, will accept Apple payment products

Article
Nov 07, 2022

We delve through PayPal’s Q3 earnings report to give you the main takeaways.

PayPal

PayPal

Report
Sep 02, 2022

PayPal is rethinking its growth strategy amidst market turmoil and slower-than-anticipated growth. All eyes are on the original fintech and payments powerhouse as it moves in a new direction; its strength in the market affects every part of the payments value chain.

Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Small-Business Payment Disruptors

Small-Business Payment Disruptors

Report
Apr 06, 2022

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

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