As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.

US mobile peer-to-peer (P2P) payments have reached a critical mass, and spending is surging—but the media’s spotlight on fraud has stoked consumer concerns, threatening user and spending growth. In 2023, providers will tackle the security issue head-on as they aim to become consumers’ primary wallet.

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.

Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.

The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.

It benefited from increased volume in its key growth categories, like BNPL and Braintree

It launched crypto transfers between Venmo users and through external wallets and exchanges.

Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.

Visa+ will connect Venmo and PayPal before expanding to other wallets. Here's what it means for P2P apps.

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

The cohort experiences life through social media and mobile devices. Banks must adapt to win their dollars.

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

We delve through PayPal’s Q3 earnings report to give you the main takeaways.

PayPal is rethinking its growth strategy amidst market turmoil and slower-than-anticipated growth. All eyes are on the original fintech and payments powerhouse as it moves in a new direction; its strength in the market affects every part of the payments value chain.