Venmo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Venmo

TikTok Shop’s holiday strategy relies on discounts, live shopping, and exclusive products from top brands

Article
Oct 25, 2024

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Cash App Pay scores Lyft tie-up but still struggles with adoption

Article
Oct 18, 2024

Block has been working to grow Cash App Pay, but the buy button still trails competitors

US Real-Time Payments Explainer

US Real-Time Payments Explainer

Report
Oct 17, 2024

Two US payment systems—FedNow and the RTP network—are driving real-time payments growth. New features, industry innovation, and emerging use cases will help them overcome implementation hurdles.

PayPal unveils new advertising platform

PayPal unveils new advertising platform

Article
Oct 11, 2024

PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.

Venmo adds scheduled payments to catch up to other P2P apps

Article
Oct 03, 2024

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

Amazon adds PayPal to Buy with Prime after short-lived tie-up with Venmo

Article
Sep 19, 2024

The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site

Payments Trends to Watch in H2 2024

Payments Trends to Watch in H2 2024

Report
Jul 02, 2024

Digital wallets’ transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

eBay adds Venmo as a payment option after pulling the plug on Amex cards

Article
Jun 14, 2024

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey

US Mobile Proximity Payments Forecast 2024

US Mobile Proximity Payments Forecast 2024

Report
Jun 04, 2024

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

US Mobile P2P Payments Forecast 2024

US Mobile P2P Payments Forecast 2024

Report
May 28, 2024

US P2P apps need to tap new uses and services to stay competitive, especially amid Zelle’s dominance. Here’s how each app sizes up and differentiates to attract younger generations.

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Credit is the digitization winner, and mobile P2P payments may have a cap, per Fed survey

Article
May 17, 2024

As consumers made more payments than ever in 2023, new trends are emerging

The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

Our 2024 prediction comes true with PayPal’s latest feature launch, including AI-powered product recommendations

Article
Jan 29, 2024

The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets

X makes payments a 2024 goal but faces steep challenges

Article
Jan 12, 2024

The P2P payments space is deeply entrenched by competitors that have large networks of loyal users

PayPal’s cards can now be used through Apple Pay, a ploy to get closer to top-of-wallet status

Article
Oct 06, 2023

The move can bring in more volume on PayPal’s cards and enhance consumer loyalty

Canada P2P Payments Forecast 2023

Canada P2P Payments Forecast 2023

Report
Oct 03, 2023

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

UK P2P Payments Forecast 2023

UK P2P Payments Forecast 2023

Report
Sep 20, 2023

UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.

US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

US mobile wallet users prefer PayPal, especially for online purchases

US mobile wallet users prefer PayPal, especially for online purchases

Article
Aug 09, 2023

US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

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