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Venmo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Venmo

Credit is the digitization winner, and mobile P2P payments may have a cap, per Fed survey

Article
May 17, 2024

As consumers made more payments than ever in 2023, new trends are emerging

The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

Our 2024 prediction comes true with PayPal’s latest feature launch, including AI-powered product recommendations

Article
Jan 29, 2024

The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets

X makes payments a 2024 goal but faces steep challenges

Article
Jan 12, 2024

The P2P payments space is deeply entrenched by competitors that have large networks of loyal users

PayPal’s cards can now be used through Apple Pay, a ploy to get closer to top-of-wallet status

Article
Oct 06, 2023

The move can bring in more volume on PayPal’s cards and enhance consumer loyalty

Canada P2P Payments Forecast 2023

Canada P2P Payments Forecast 2023

Report
Oct 03, 2023

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

UK P2P Payments Forecast 2023

UK P2P Payments Forecast 2023

Report
Sep 20, 2023

UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.

US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

US mobile wallet users prefer PayPal, especially for online purchases

US mobile wallet users prefer PayPal, especially for online purchases

Article
Aug 09, 2023

US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

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What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

Jack Henry can market AI fraud-prevention tech to strengthen customer trust

Article
Jun 22, 2023

If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.

Mobile P2P users are reaching a critical mass, but untapped segments remain

Mobile P2P users are reaching a critical mass, but untapped segments remain

Article
Jun 08, 2023

US mobile peer-to-peer (P2P) payments have reached a critical mass, and spending is surging—but the media’s spotlight on fraud has stoked consumer concerns, threatening user and spending growth. In 2023, providers will tackle the security issue head-on as they aim to become consumers’ primary wallet.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket

Article
May 26, 2023

The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.

Apple may create the first US super app and other predictions about mobile wallet use

Article
May 24, 2023

Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.

Venmo’s long-awaited teen accounts will bolster user acquisition

Article
May 23, 2023

The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app

Gen Z Consumer Payment Habits

Gen Z Consumer Payment Habits

Report
May 22, 2023

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Modern Card Issuers

Modern Card Issuers

Report
May 22, 2023

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

PayPal could offload Xoom to refocus on higher-growth areas

Article
May 19, 2023

After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.

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