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Venmo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Venmo
Amazon to add Venmo as a payment option to appeal to younger consumers

Amazon to add Venmo as a payment option to appeal to younger consumers

Article
Nov 10, 2021

Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.

Venmo pushes toward profitability with new Amazon tie-up

Article
Nov 10, 2021

Amazon customers will be able to checkout with Venmo in 2022, which should drive the app’s revenues.

Venmo doesn’t break the top 5 most downloaded P2P payment apps worldwide

Venmo doesn’t break the top 5 most downloaded P2P payment apps worldwide

Article
Aug 11, 2021

The top 10 P2P payment apps worldwide

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

Venmo redesigns app with new user-friendly layout and privacy focus

Article
Jul 22, 2021

The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.

Venmo plans customer account changes, including increased security and higher fees

Article
Jun 28, 2021

The PayPal-owned P2P payments player will soon introduce new fees and privacy updates that should bring it one step closer to profitability and might make its platform more trustworthy.

Account Opening in the Next Normal

Account Opening in the Next Normal

Report
Jun 17, 2021

Digital account opening is on the rise after a pandemic slump.

US Mobile Payments Forecast 2021

US Mobile Payments Forecast 2021

Report
May 21, 2021

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

Over a third of US adults don’t use mobile payment systems

Over a third of US adults don’t use mobile payment systems

Article
May 10, 2021

PayPal outpaces Venmo

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Hundreds of US banks to offer Bitcoin trading by partnering with FIS, crypto custodian

Hundreds of US banks to offer Bitcoin trading by partnering with FIS, crypto custodian

Article
May 06, 2021

Hundreds of US retail banks to take plunge into Bitcoin trading: Banking tech provider FIS and crypto custodian NYDIG are teaming up with smaller incumbents to offer Bitcoin trading—enabling established banks to compete with challengers like Revolut and Venmo.

Wealthsimple passes 2 million Canadian users as it delves into banking territory

Article
May 04, 2021

Wealthsimple hits 2M Canadian users amid neobanking push: The Canadian fintech reached a user threshold as it hit a CAD$5 billion valuation from its latest funding round—positive signs that it could become a significant player despite the challenges in its home market.

Google’s threat to neobanks gains severity with Google Pay update

Article
May 03, 2021

Google’s update to Google Pay includes enhancements to its Google Plex bank account—as big tech companies dive into banking, it jeopardizes the value proposition of digital-only banks like Chime and Varo.

How the biggest mobile P2P payment players stack up

Article
Apr 19, 2021

The mobile peer-to-peer (P2P) space has grown in popularity over the years, thanks in large part to three key players that are propelling immense growth in both users and payment transaction value.

Who stands to gain from real-time payment adoption?

Article
Apr 15, 2021

B2B, C2C, and B2C payments all stand to gain from shorter settlement times, which offer greater financial flexibility and control. Faster payments’ speed also provides valuable transparency for firms, which benefit from the certainty of immediate payment.

Credit Cards in the ‘Next Normal’

Credit Cards in the ‘Next Normal’

Report
Mar 29, 2021

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

The top 5 ways Venmo can become a better payment method

The top 5 ways Venmo can become a better payment method

Article
Mar 17, 2021

US consumers want Venmo to offer rewards

Many Consumers Prefer Using Traditional Payment Methods at Local Businesses

Many Consumers Prefer Using Traditional Payment Methods at Local Businesses

Article
Jul 16, 2020

During the coronavirus pandemic, many consumers have preferred to pay local businesses using traditional payment methods over contactless channels. According to May 2020 polling from Podium, the highest share of US internet users surveyed (42.9%) said they preferred using a credit card reader, with cash coming in second at 18.4%.

Canada’s P2P Mobile Payments Scene Has Room to Grow, and COVID-19 Could Be Spark

Article
May 05, 2020

Our first forecast for peer-to-peer (P2P) mobile payments users in Canada shows a still-developing market with plenty of room to grow. This year, 19.7% of the country's population (or 6.0 million people) will be P2P mobile payment users. But that significantly trails the US market, where 30.6% of the population uses P2P payments.

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