Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Wealthsimple passes 2 million Canadian users as it delves into banking territory

The Canadian fintech surpassed the 2 million user mark in its home country, up from around 1.5 million when it last reported the figure in October. Wealthsimple unveiled the user updates alongside a CAD$750 million ($559.2 million) funding round on Monday, which values it at CAD$5 billion ($3.73 billion)—more than triple the CAD$1.5 billion ($1.12 billion) valuation it reached after its previous round in October. The fintech has experienced significant product growth over the past 14 months: Adoption of its free stock trading offering has grown, it rolled out cryptocurrency trading last August, and it introduced its peer-to-peer (P2P) money transfer app earlier this year.

Wealthsimple’s growth comes as it delves into the neobanking space in Canada—while facing powerful entrenched incumbents.

  • The fintech’s product suite overlaps with neobanks’. Wealthsimple’s lineup now includes investing, savings, and money transfers, likening it to neobanks operating in Canada. These players have been struggling: UK-based Revolut, for example, pulled the plug on its beta in the country, although it plans a return next year. 
  • But Canada’s entrenched incumbent banks make it hard for challengers to win market share. Just five big banks dominate Canada’s banking sector: BMO, TD Bank, RBC, CIBC, and Scotiabank. Digital banking is on the rise—the proportion of adults who use a digital channel at least monthly is projected to reach 72.0% in 2021—but the digital-only space is controlled by two incumbent-backed players: Simplii and Tangerine. 

Despite the headwinds, Wealthsimple’s continued user and product growth are positive signs that it could become a significant challenger. The company’s emerging banking play is similar to measures taken by US-based Venmo, which has evolved beyond P2P mobile payments into products such as cryptocurrency trading, mobile check cashing, and a credit card. Revolut is also straddling the fintech and neobank areas, with a lineup that includes investing, checking and savings accounts, and insurance. Wealthsimple plans to use its latest proceeds to expand both its offerings and user base, suggesting that it will continue its foray into neobanking, which is already off to a promising start.