The strategy: We’ve covered the mobile banking features that set financial institutions (FIs) apart from the competition, but if FIs want to attract Gen Zers specifically, they should know the features that matter most to them.
Gen Zers’ favorite digital banking features: They don’t just want a place to safely park their savings—they want a platform that helps them meet their specific financial goals. According to software firm Netguru, Gen Z’s preferences include:
- Customization options, such as visualizing savings for specific goals (e.g., buying a home) and using AI for personalized suggestions.