Temu Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Temu
Asia-Pacific Ecommerce Forecast 2026

Asia-Pacific Ecommerce Forecast 2026

Report
Mar 30, 2026

Asia-Pacific retail sales growth will stay resilient at 4.9% in 2026 despite volatility, as ecommerce in China nears 50% of retail sales, and livestreaming will top $1 trillion for the first time. Instant and AI-driven commerce will reshape the region’s digital commerce future, and India and Southeast Asia will power the next growth wave.

Temu parent PDD’s revenue growth accelerated in Q4 despite regulatory headwinds

Article
Mar 25, 2026

Temu’s parent grew revenues 12% in Q4, although price wars, tariffs, and supply chain investments eroded margins.

US Ecommerce Market Shares 2026

US Ecommerce Market Shares 2026

Report
Mar 25, 2026

As ecommerce gains concentrate among a few dominant players, smaller retailers have an opening if they can carve out share in an increasingly uneven market.

The UK Mobile Commerce Opportunity

The UK Mobile Commerce Opportunity

Report
Mar 20, 2026

Mcommerce is lucrative in the UK. But retailers must continue evolving their apps and mobile sites to stay competitive in the age of AI.

Zara taps John Galliano to support upmarket push

Article
Mar 17, 2026

Collections from John Galliano will help elevate perception and fend off Shein.

JD.com’s Europe push tests Amazon’s dominance

Article
Mar 16, 2026

The retailer is betting that a first-party model will help it avoid Temu’s mistakes—and make inroads against Amazon.

The State of UK Ecommerce

The State of UK Ecommerce

Report
Feb 26, 2026

UK ecommerce is entering a steady, mature phase—but there are still opportunities for growth.

Shein defies regulatory headwinds as it pursues EU, US growth

Article
Feb 24, 2026

Regulatory heat rises, yet low prices and trendy products keep shoppers hooked and sales growing.

US Fashion Ecommerce 2026

US Fashion Ecommerce 2026

Report
Feb 06, 2026

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Shein can’t escape regulatory heat in the US, Europe

Article
Jan 28, 2026

Regulatory crackdowns and trade barriers threaten growth—but its consumer appeal remains strong.

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How TikTok Shop is shedding its Temu reputation and winning over retailers

Article
Jan 23, 2026

TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships.

One year into the Trump administration, retail faces evolving tariffs, uncertainty

One year into the Trump administration, retail faces evolving tariffs, uncertainty

Article
Jan 17, 2026

Trump’s tariff era hits retail unevenly as higher-income shoppers continue spending, but lower-income households feel the squeeze.

4 retail predictions for 2026: Streaming marketplaces, value gaps, and TikTok's growing legitimacy

Article
Jan 05, 2026

In 2026, commerce will thread itself even more tightly into the platforms consumers already use, whether they're watching TV, scrolling TikTok, or browsing a retailer’s site. Streamers will hunt for new revenues beyond subscriptions and ads, fashion shoppers will polarize toward luxury or low-cost, and TikTok Shop will transition from experiment to expectation. Meanwhile, creators will embed more directly into retail environments as brands seek safer, more strategic partnerships.

Temu and Shein scramble for growth as trade barriers tighten

Article
Dec 22, 2025

Temu and Shein face a highly uncertain future, with both at the mercy of global trade policies amid growing tensions over ultra-cheap Chinese exports.

Meta’s massive China ad fraud problem hurts marketers—and Meta itself

Meta’s massive China ad fraud problem hurts marketers—and Meta itself

Article
Dec 16, 2025

Reuters reporting suggests Meta has been unable to contain large-scale fraud in its China ad ecosystem. Despite launching a dedicated crackdown in early 2024 that cut violating ads from 19% to 9% of China revenue, enforcement was later relaxed, allowing misconduct to climb back to 16% by mid-2025. A multilayer reseller network, weak overseas deterrence in China, and partner whitelisting made violations difficult to trace. China advertisers still generated more than $18 billion for Meta in 2024, creating tension between revenue goals and quality controls. The case raises sharp questions about platform accountability and advertiser risk.

PDD’s regulatory troubles deepen amid China, EU probes

Article
Dec 11, 2025

The heat on Temu parent PDD Holdings is growing, at home and abroad. The company is being investigated by China’s State Administration for Market Regulation (SAMR) over reports of fraudulent deliveries, per Bloomberg, while Temu’s Dublin headquarters were raided last week by the EU over concerns that the company breached foreign subsidy rules. PDD is losing goodwill in many of the markets it operates in—including in China, its most important. Employees reportedly got into fistfights with SAMR investigators at the company’s Shanghai offices, leading to multiple arrests. Such confrontations are highly unlikely to endear PDD to the powerful regulator, which has the ability to instigate sweeping probes into the company’s business practices.

Canada Trends to Watch in 2026

Canada Trends to Watch in 2026

Report
Dec 05, 2025

Canada’s digital economy is entering a faster, more competitive phase in 2026 as ad spending accelerates, short video surges, ecommerce climbs, and AI-driven search reshapes how audiences discover content.

Latin America Trends to Watch in 2026

Latin America Trends to Watch in 2026

Report
Dec 02, 2025

Shifts in what consumers watch, how they search, and where they shop are reshaping Latin America’s digital economy—and how brands will reach audiences in 2026. Explore the five trends to watch in the year ahead.

Shein and Temu face fresh scrutiny in the US

Shein and Temu face fresh scrutiny in the US

Article
Dec 02, 2025

Shein and Temu are under intensifying global scrutiny as US, European, and Chinese authorities tighten oversight of Chinese-affiliated ecommerce platforms. Texas is investigating Shein over forced labor and safety concerns, while Sen. Tom Cotton is urging a federal probe into IP theft at both companies. The pressure extends abroad, with Shein’s French marketplace suspended and China demanding sales data to combat tax evasion. With de minimis advantages eroding and consumer trust wavering, these platforms must strengthen marketplace quality and local partnerships to remain competitive amid rising regulatory risk.

Retail Mobile App Shopping 2026

Retail Mobile App Shopping 2026

Report
Dec 01, 2025

Mobile will account for nearly half of US online sales in 2026 and become the dominant channel in 2027. To make the most of this shift, retailers and brands should enhance integration of their shopping apps and loyalty programs.

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