Temu Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Temu
Temu, Shein win more repeat shoppers as ad blitzes pay off

Temu, Shein win more repeat shoppers as ad blitzes pay off

Article
Jun 12, 2024

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

Win over Gen Z with wellness, social media, and low prices

Article
May 14, 2024

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.

Shein’s US charm offensive falls flat

Article
May 13, 2024

Shein’s efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.

Consumers’ purchasing behaviors are increasingly dictated by price

Consumers’ purchasing behaviors are increasingly dictated by price

Article
May 09, 2024

Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.

Retail media and data enhancements lead retailers’ moves on our ‘unofficial’ April list of interesting retailers

Article
Apr 26, 2024

Thanks to its growing retail media business, Walmart keeps its top spot on our “Unofficial Most interesting Retailers List” for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Temu, TikTok, and China’s Ecommerce Players in Western Europe

Temu, TikTok, and China’s Ecommerce Players in Western Europe

Report
Apr 18, 2024

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

Article
Apr 17, 2024

Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.

US Amazon Ecommerce Forecast 2024

US Amazon Ecommerce Forecast 2024

Report
Apr 04, 2024

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

Data Drop: 6 Charts on TikTok’s US Audience and Business

Data Drop: 6 Charts on TikTok’s US Audience and Business

Report
Mar 28, 2024

Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

US Holiday 2023 Recap and 2024 Preview

US Holiday 2023 Recap and 2024 Preview

Report
Mar 22, 2024

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

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Shein and Amazon are trying to stay one step ahead of the competition

Article
Mar 21, 2024

Shein, Amazon shift tactics to keep each other—and Temu—at bay: Shein is offering its supply chain services to brands, while Amazon is leaning into its delivery capabilities and customer service.

What a TikTok ban would mean for ecommerce brands

Article
Mar 15, 2024

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won’t look all that different, but there are a few places where TikTok’s absence will be felt more than others.

US Fashion Ecommerce 2024

US Fashion Ecommerce 2024

Report
Mar 13, 2024

Our latest forecast and exclusive consumer surveys highlight the most compelling omnichannel opportunities for fashion brands, retailers, and marketers.

AI, CTV, and private label propel retailers to the top of our ‘unofficial’ February most interesting retailers ranking

Article
Mar 01, 2024

Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.

Western Europe Cross-Border Ecommerce 2024

Western Europe Cross-Border Ecommerce 2024

Report
Feb 15, 2024

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China’s ecommerce giants eye European expansion, local retailers face a competitive threat—and a substantial opportunity.

Unexpected shopping behaviors from Gen Z, Gen Alpha offer lessons for retailers

Article
Feb 12, 2024

Sometimes, consumers don’t behave how we expect. Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape.

Can Temu replicate last year’s success?

Article
Feb 06, 2024

While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.

Our ‘unofficial’ ranking: January’s 8 most interesting retailers

Article
Feb 02, 2024

Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.

Google Q4 earnings soar, but ad revenues fall short of expectations

Article
Jan 31, 2024

Google's Q4 in a nutshell: The search giant had strong overall earnings with a slight ad revenue miss, bolstered by cloud success and generative AI innovation.

5 factors driving the growth of beauty and cosmetics sales

Article
Jan 24, 2024

The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.

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