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EMARKETER

The US Beauty Consumer

Our Exclusive Survey Shows How Omnichannel Habits Are Evolving

Report by Sky Canaves  |  Jan 5, 2024
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About This Report
Our primary research on US online beauty buyers shares insights into the evolution of consumer habits and preferences in one of retail’s most resilient categories.
Topics
Personal Care & Beauty
Consumer Behavior
Retail Ecommerce Sales
United States

The “lipstick effect” is still going strong. Our exclusive research shows that very few US beauty consumers plan to cut back spending in this category, and more of their purchases are shifting online. This deck will:

  • Share key insights from our November 2023 survey of US online beauty buyers, including preferred channels, spending patterns, and subcategory data.
  • Explain how Gen Z and millennial beauty consumers diverge.
  • Help brands and retailers prepare to meet the expectations of online beauty shoppers.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

authors

Sky Canaves

Contributors

Matteo Ceurvels
Suzy Davidkhanian
VP, Content
Blake Droesch
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Na Li
Director, Primary Research
Stephanie Meyer
Senior Production Artist
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Matt Torpey
Senior Chart Editor
Ali Young
Senior Copy Editor
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