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Temu Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Temu
Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Article
Oct 11, 2023

Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.

UK Mcommerce Forecast 2023

UK Mcommerce Forecast 2023

Report
Sep 22, 2023

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

Amazon could launch standalone grocery, healthcare subscriptions

Article
Sep 19, 2023

Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.

Temu overtakes Target in unique website visitors, but Amazon remains on top

Temu overtakes Target in unique website visitors, but Amazon remains on top

Article
Sep 15, 2023

Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.

What’s happening with TikTok Shop? The opportunity, the advantage, and the drawbacks

Article
Sep 13, 2023

TikTok is rolling out its Shop feature to all 100 million US users (per our May forecast), using a tab on the home screen to drive users to the marketplace and allowing videos directly containing purchase links, in order to drive in-app ecommerce traffic.

Mcommerce will grow healthily, boosting ecommerce along the way

Mcommerce will grow healthily, boosting ecommerce along the way

Article
Sep 12, 2023

Mcommerce will account for almost half (49.8%) of US ecommerce sales by 2027, according to our forecast.

US Retail Industry Digital Ad Spending 2023

US Retail Industry Digital Ad Spending 2023

Report
Sep 07, 2023

Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

US Mcommerce 2023

US Mcommerce 2023

Report
Aug 31, 2023

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

How companies with ties to China, like Temu, Shein, and TikTok, are influencing US ecommerce

Article
Aug 10, 2023

“Shopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers—with broader implications for the future of ecommerce,” our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what’s driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent “Reimagining Retail” podcast episode.

Reimagining Retail: How Chinese companies influence US retail and how fashion retail will change as a result

Audio
Aug 09, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.

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Shein claims it recorded its highest profit ever in the first half of the year

Shein claims it recorded its highest profit ever in the first half of the year

Article
Jul 27, 2023

Shein claims it turned a profit in the first half: With rumors of a US IPO swirling, the company says its sales volume growth accelerated and profits improved this year. (This article was written with the assistance of ChatGPT.)

3 retail rivalries that aren’t Amazon vs. Walmart

Article
Jul 24, 2023

Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.

TikTok updates roundup: Ecommerce ambitions, search news, AI innovations, and more

Article
Jul 07, 2023

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here’s what the platform has been up to over the past month.

TikTok offers free listings, free shipping, and zero commission fees to attract sellers

TikTok offers free listings, free shipping, and zero commission fees to attract sellers

Article
Jul 05, 2023

TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.

Shein’s attempt to control the narrative over environmental and labor issues blows up in its face

Shein’s attempt to control the narrative over environmental and labor issues blows up in its face

Article
Jun 28, 2023

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

Grocery, in-store, and international: Where Amazon isn’t on top

Article
May 22, 2023

Amazon is the top dog of US retail, accounting for 37.6% of all US ecommerce sales this year for a total of $431.11 billion dollars, according to our forecast. While the giant has a successful stronghold in many US industries, Amazon isn’t dominant everywhere, especially as it pertains to a physical footprint and getting consumers comfortable with its elite tech. Here are a few areas Amazon hasn’t overtaken—yet.

Chinese Ecommerce in the US

Chinese Ecommerce in the US

Report
May 19, 2023

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

US Cross-Border Buyers Forecast 2023

US Cross-Border Buyers Forecast 2023

Report
May 16, 2023

Cross-border ecommerce is rising in popularity as US consumers look for value amid inflation. But growth has slowed from previous boom years.

China’s sluggish reopening hindered Pinduoduo owner’s growth

Article
Mar 20, 2023

Pinduoduo owner PDD’s growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

Temu’s jump in traffic shakes up Chinese retail rivalry in the US

Temu’s jump in traffic shakes up Chinese retail rivalry in the US

Article
Mar 07, 2023

Temu’s number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

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