Spotify Trends & Statistics

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The Weekly Listen: The newsletter boom fades, Uber's grocery expansion, and Starbucks defies inflation

Audio
Aug 11, 2022

On today's episode, we discuss what happens next now that the newsletter boom has faded, Uber getting serious about grocery, how Starbucks is defying inflation, whether Spotify can revolutionize podcast ads, robots doing all of our housework, an unpopular opinion about TikTok's hype, why so many baseballs are used during a game, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Blake Droesch.

The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart speakers

Audio
Aug 08, 2022

On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.

Spotify tries to solve its Gen Z podcasting problem

Article
Jun 27, 2022

Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

Audio
Jun 17, 2022

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.

Canada Time Spent with Media 2022

Canada Time Spent with Media 2022

Report
Jun 07, 2022

Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

The top 6 digital audio platforms among US teens and adults

The top 6 digital audio platforms among US teens and adults

Article
May 31, 2022

Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

The US P&C Insurance Ecosystem

The US P&C Insurance Ecosystem

Report
May 23, 2022

Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.

US Ad Spending 2022

US Ad Spending 2022

Report
May 18, 2022

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

Worldwide Ad Spending 2022

Worldwide Ad Spending 2022

Report
May 18, 2022

Nearly every country in the world will see slower growth in total ad spending and digital ad spending than it did last year, but the comparison is an unfair one because 2021 was abnormal. The outlook is mostly bright.

How much of US population listens to digital audio?

How much of US population listens to digital audio?

Article
May 11, 2022

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.

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The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals

Audio
May 10, 2022

On today's episode, we discuss how Spotify performed in Q1, what's driving its subscriber engine, and whether its expected hi-fi streaming tier can help move the needle. "In Other News," we talk about whether gaming is critical to brand objectives and what to make of Pinterest's mixed signals. Tune in to the discussion with our analyst Daniel Konstantinovic.

Humans look at screens. With AI, the screens are now looking back.

Article
May 02, 2022

Is AI becoming Big Brother? Human presence and emotional-state detection technologies are raising civil rights alarms bells. Although they could have merits for productivity, they’re also invasive and error-prone.

Rising podcast listenership draws advertising dollars

Rising podcast listenership draws advertising dollars

Article
May 02, 2022

Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.

US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

The Weekly Listen: Checking in on hybrid work, attention-based ads, and circular retail

The Weekly Listen: Checking in on hybrid work, attention-based ads, and circular retail

Audio
Apr 22, 2022

On today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.

Clubhouse set the pace in social audio, but is it keeping up with its rivals?

Clubhouse set the pace in social audio, but is it keeping up with its rivals?

Article
Apr 20, 2022

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

Podcasts will make up nearly 20% of Spotify’s US ad revenues by 2024

Podcasts will make up nearly 20% of Spotify’s US ad revenues by 2024

Article
Apr 13, 2022

Podcasts have Spotify seeing dollar signs. The company’s US podcast ad revenues will hit $191.9 million in 2022 and cross the $400 billion mark in 2024, with growth well into the double-digit percentages. The format will also make up an increasing share of Spotify’s overall ad revenues: 16.7% of its $1.15 billion in US ad revenues this year, before growing to 19.4% in 2024.

AM/FM radio rules ad-supported listening, despite advertisers’ perceptions

AM/FM radio rules ad-supported listening, despite advertisers’ perceptions

Article
Apr 11, 2022

In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).

Digital Audio in Canada 2022

Digital Audio in Canada 2022

Report
Apr 07, 2022

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

The top venue for podcast superlisteners isn’t an audio platform

The top venue for podcast superlisteners isn’t an audio platform

Article
Mar 28, 2022

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.

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