Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify
Canada Time Spent with Media 2023

Canada Time Spent with Media 2023

Report
Jun 02, 2023

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

The Daily: Spotify surprises itself, AI tools for Google ads, and is Peacock sustainable?

Audio
May 03, 2023

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify loosens podcast exclusivity after slow listener growth

Spotify loosens podcast exclusivity after slow listener growth

Article
Apr 20, 2023

Exclusive podcasts didn’t pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

US adults spend a fifth of their daily digital media time with digital audio

US adults spend a fifth of their daily digital media time with digital audio

Article
Mar 23, 2023

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.

US Digital Audio Forecast Overview 2023

US Digital Audio Forecast Overview 2023

Report
Mar 17, 2023

Your one-stop shop for all things digital audio in 2023.

Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Article
Mar 15, 2023

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

The Weekly Listen: Social media engagement takes a hit, YouTube Music competes, and is TikTok Gen Z's Google?

Audio
Mar 09, 2023

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

The Daily: What 2023 has in store for Spotify, how folks consume podcasts, and Tubi's ceiling

Audio
Feb 17, 2023

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify stays strong through a rocky 2022, but podcasts have a rough road ahead

Spotify stays strong through a rocky 2022, but podcasts have a rough road ahead

Article
Feb 01, 2023

Spotify’s $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

The unlikely winner of the US social ad shake-up

The unlikely winner of the US social ad shake-up

Article
Jan 26, 2023

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

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Worldwide Digital Ad Spending 2023

Worldwide Digital Ad Spending 2023

Report
Jan 09, 2023

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

4 marketing and advertising predictions for 2023

Article
Jan 03, 2023

From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.

A look at the US digital audio market in 2022: How big, who’s listening, and what are they listening to

A look at the US digital audio market in 2022: How big, who’s listening, and what are they listening to

Article
Jan 03, 2023

More people in the US are listening to digital audio, and those who already do are spending more time listening.

Podcasting’s double-digit listener growth finally slowed in 2022

Podcasting’s double-digit listener growth finally slowed in 2022

Article
Dec 29, 2022

It’s time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.

US Digital Audio Users 2022

US Digital Audio Users 2022

Report
Dec 21, 2022

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to—and how they will listen—in the coming years.

What’s going on in audio advertising? Spotify grows, podcasts go global, and radio is a safe bet

Article
Dec 06, 2022

This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.

The Daily: The audio advertising battle, sports betting's albatross, and Airbnb's search-averse marketing

Audio
Dec 05, 2022

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

Top 8 Trends to Watch for 2023

Top 8 Trends to Watch for 2023

Report
Nov 29, 2022

We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.

Apple Music and Apple TV+ both see price hikes, as consumers debate whether or not to cut back on services

Apple Music and Apple TV+ both see price hikes, as consumers debate whether or not to cut back on services

Article
Oct 25, 2022

Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?

Spotify ad business has room to grow—if it can capitalize

Article
Oct 25, 2022

Ahead of Spotify reporting its third-quarter earnings this afternoon, here’s a little recap of what the platform has been up to over the past few months. Plus, our thoughts on the moves.

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