Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify

Apple and Google’s app store fee battle reaches a watershed

Article
Sep 01, 2021

South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.

YouTube Premium will accrue 23.6 million US subscribers by year-end 2021

Article
Sep 01, 2021

There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.

The number of US paid digital audio subscribers is rising faster than previously expected

Article
Aug 30, 2021

We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.

Amazon’s big podcast acquisitions catch advertisers’ eyes

Amazon’s big podcast acquisitions catch advertisers’ eyes

Article
Aug 18, 2021

Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.

Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem

Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem

Audio
Aug 05, 2021

On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

US B2B Advertising Forecast 2021

US B2B Advertising Forecast 2021

Report
Jul 29, 2021

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Ahead of Spotify’s Q2 earnings, expect strong growth and an update on podcasts

Article
Jul 27, 2021

Spotify earnings: Following some rocky times due to the pandemic, we expect Spotify to see strong advertising and user growth in Q2, plus an update on its podcast ventures.

The Weekly Listen: Apple's privacy measures, Spotify's Greenroom, and IRL's potential

The Weekly Listen: Apple's privacy measures, Spotify's Greenroom, and IRL's potential

Audio
Jun 25, 2021

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

Canada Time Spent with Media 2021

Canada Time Spent with Media 2021

Report
May 27, 2021

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

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How Spotify might become the Netflix of audio, radio preferences, and voice ad best practices

How Spotify might become the Netflix of audio, radio preferences, and voice ad best practices

Audio
May 17, 2021

On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

Analyst Take: The Outlook for US Podcast Ad Spending in 2021

Analyst Take: The Outlook for US Podcast Ad Spending in 2021

Report
Apr 21, 2021

Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.

Podcasting will surpass $2 billion by 2023

Article
Apr 21, 2021

Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.

Facebook takes on Clubhouse, but its success is far from guaranteed

Article
Apr 20, 2021

Facebook lays out its social audio plan: The tech giant is taking on Clubhouse, but with the space getting more crowded and the buzz dying down, it may be difficult to succeed.

Clubhouse adds tipping feature in a bid for creators

Article
Apr 07, 2021

Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.

Clubhouse and Social Audio 2021

Clubhouse and Social Audio 2021

Report
Apr 01, 2021

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

LinkedIn is the latest to take on Clubhouse—and focusing on business events could help it succeed

Article
Apr 01, 2021

LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

Pandora is a more recognizable brand than Spotify, according to US adults and teens

Pandora is a more recognizable brand than Spotify, according to US adults and teens

Article
Mar 24, 2021

Pandora outpaces Spotify for brand recognition in US

How the pandemic affected our UK digital audio listener forecast

How the pandemic affected our UK digital audio listener forecast

Article
Mar 16, 2021

Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.

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