Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify
Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Report
Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

For Programmatic Buyers, Digital Audio Augments Audience Reach

Article
Aug 27, 2019

Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.

Daily Forecast: Spotify Shows Strength in UK Digital Audio Market

Video
Aug 08, 2019

eMarketer forecasting analyst Eric Haggstrom shares our numbers for monthly Spotify listeners in the UK vs. the US. Watch now.

Podcast: Why the Fortnite World Cup Was a Huge Deal

Podcast: Why the Fortnite World Cup Was a Huge Deal

Audio
Aug 06, 2019

eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

What Retailers Need to Know About Digital Audio Advertising

What Retailers Need to Know About Digital Audio Advertising

Article
Aug 04, 2019

Whether it’s podcasts or streaming radio and music, the US population is spending more of its time with digital audio.

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

Audio
Aug 03, 2019

eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.

Digital Audio Advertising

Digital Audio Advertising

Report
Jul 30, 2019

Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

US Media and Entertainment Digital Ad Spending 2019

US Media and Entertainment Digital Ad Spending 2019

Report
Jul 25, 2019

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Podcast Advertising Revenues Will Surpass $1 Billion by 2021

Podcast Advertising Revenues Will Surpass $1 Billion by 2021

Article
Jul 12, 2019

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.

Can Subscription Ecommerce Catch Up to Subscription Media?

Can Subscription Ecommerce Catch Up to Subscription Media?

Article
May 22, 2019

Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?

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Podcasts: A Small but Significant Audience

Podcasts: A Small but Significant Audience

Article
Apr 30, 2019

Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.

Pandora Appeals to Advertisers with 'Co-Listening' Data

Pandora Appeals to Advertisers with 'Co-Listening' Data

Article
Apr 23, 2019

More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.

US Digital Ad Spending 2019

US Digital Ad Spending 2019

Report
Mar 28, 2019

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

Article
Mar 24, 2019

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.

The Weekly Listen: Earnings Extravaganza, Podcast Rollup

Audio
Feb 10, 2019

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about the latest financial results at Twitter and Snapchat, Spotify's purchase of podcast properties, and a food (delivery) fight.

Podcast | What's Next for Programmatic

Podcast | What's Next for Programmatic

Audio
Dec 18, 2018

In the latest episode of "Behind the Numbers," analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What's driving the changes, and what stands in the way of faster growth?

Programmatic Advertising Beyond Display

Programmatic Advertising Beyond Display

Report
Dec 13, 2018

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

Who Is Using Spotify?

Who Is Using Spotify?

Article
Nov 16, 2018

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.

Canada Mobile Time Spent and Ad Spending 2018

Canada Mobile Time Spent and Ad Spending 2018

Report
Sep 13, 2018

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

Podcast Advertising 2018

Podcast Advertising 2018

Report
Aug 30, 2018

More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.

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