Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify
The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

The Weekly Listen: Joe Rogan Goes to Spotify, Twitter Reply Limits and TikTok AR Ads

Audio
May 29, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

US Podcast Listeners Will Surpass 100 Million This Year

US Podcast Listeners Will Surpass 100 Million This Year

Article
May 28, 2020

The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. We now estimate that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from our previous estimate of 76.4 million.

Podcast Listens May Be Down for Now, but Advertisers Can Still Find Opportunity

Article
May 22, 2020

Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

In the US and UK, Audio Streaming Has Diverted to Video During Coronavirus Lockdown

In the US and UK, Audio Streaming Has Diverted to Video During Coronavirus Lockdown

Article
May 11, 2020

Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

Audio
May 08, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

UK Time Spent with Media 2020

UK Time Spent with Media 2020

Report
May 06, 2020

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

COVID-19 Impact: US Time Spent with Audio

Video
Apr 29, 2020

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with audio, including new figures for Spotify, Pandora and total podcast listeners.

Attitudes Toward Coronavirus Vary Among Age Groups; Marketers Will Need to Look Past Anecdotal Stereotypes

Article
Apr 09, 2020

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

Working and Studying from Home Shines a Light on Digital Usage

Working and Studying from Home Shines a Light on Digital Usage

Audio
Mar 12, 2020

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

Article
Mar 06, 2020

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

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Audio Streaming Pumps Up the Volume

Audio
Feb 11, 2020

eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue

The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue

Audio
Feb 07, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.

Will Quibi Be the Next Big Video Platform?

Will Quibi Be the Next Big Video Platform?

Audio
Jan 28, 2020

eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

Article
Jan 06, 2020

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

Ten Key Digital Trends for 2020

Ten Key Digital Trends for 2020

Report
Dec 09, 2019

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Report
Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Daily Forecast: Spotify Bets Future Growth of Its Ad Business on Podcasts

Video
Nov 07, 2019

eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.

Daily Forecast: Subscriber Gains and Increasing Advertiser Interest Help Hulu Grow

Video
Oct 30, 2019

eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.

Daily Forecast: Advertiser Interest in Programmatic Digital Audio Inventory Helps Pandora Return to Growth

Video
Oct 28, 2019

eMarketer forecasting analyst Eric Haggstrom explores our ad spend estimates for Pandora and why programmatic ads, specifically, are its bright spot.

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