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Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify
Working and Studying from Home Shines a Light on Digital Usage

Working and Studying from Home Shines a Light on Digital Usage

Audio
Mar 12, 2020

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

Article
Mar 06, 2020

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

Audio Streaming Pumps Up the Volume

Audio
Feb 11, 2020

eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue

The Weekly Listen: Spotify Buys The Ringer, Disney+ Hits 28 Million Subscribers and Airbnb's Brand Issue

Audio
Feb 07, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.

Will Quibi Be the Next Big Video Platform?

Will Quibi Be the Next Big Video Platform?

Audio
Jan 28, 2020

eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

Article
Jan 06, 2020

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

Ten Key Digital Trends for 2020

Ten Key Digital Trends for 2020

Report
Dec 09, 2019

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Report
Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Daily Forecast: Spotify Bets Future Growth of Its Ad Business on Podcasts

Video
Nov 07, 2019

eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.

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Daily Forecast: Subscriber Gains and Increasing Advertiser Interest Help Hulu Grow

Video
Oct 30, 2019

eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.

Daily Forecast: Advertiser Interest in Programmatic Digital Audio Inventory Helps Pandora Return to Growth

Video
Oct 28, 2019

eMarketer forecasting analyst Eric Haggstrom explores our ad spend estimates for Pandora and why programmatic ads, specifically, are its bright spot.

Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Report
Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

For Programmatic Buyers, Digital Audio Augments Audience Reach

Article
Aug 27, 2019

Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.

Daily Forecast: Spotify Shows Strength in UK Digital Audio Market

Video
Aug 08, 2019

eMarketer forecasting analyst Eric Haggstrom shares our numbers for monthly Spotify listeners in the UK vs. the US. Watch now.

Podcast: Why the Fortnite World Cup Was a Huge Deal

Podcast: Why the Fortnite World Cup Was a Huge Deal

Audio
Aug 06, 2019

eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

What Retailers Need to Know About Digital Audio Advertising

What Retailers Need to Know About Digital Audio Advertising

Article
Aug 04, 2019

Whether it’s podcasts or streaming radio and music, the US population is spending more of its time with digital audio.

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

Podcast: Cord-Cutting Has Become 'Freaking Ugly'

Audio
Aug 03, 2019

eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.

Digital Audio Advertising

Digital Audio Advertising

Report
Jul 30, 2019

Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

US Media and Entertainment Digital Ad Spending 2019

US Media and Entertainment Digital Ad Spending 2019

Report
Jul 25, 2019

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

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