Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify
YouTube tests its influence in a music industry power struggle

YouTube tests its influence in a music industry power struggle

Article
Sep 30, 2024

YouTube’s record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

Spotify’s AI-powered playlist tool uses smartphones to boost Premium engagement

Spotify’s AI-powered playlist tool uses smartphones to boost Premium engagement

Article
Sep 24, 2024

Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.

YouTube’s genAI tools could both simplify the content creation process and dilute creativity

YouTube’s genAI tools could both simplify the content creation process and dilute creativity

Article
Sep 19, 2024

New AI tools promise to boost Shorts content, but a flood of formulaic videos could make creators disappear in the algorithm noise.

The Weekly Listen: Does Facebook actually have a young person problem, the interactive ads of the future, and more

Audio
Sep 13, 2024

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Data Drop: 3 Charts on US Audio Creator Revenues

Data Drop: 3 Charts on US Audio Creator Revenues

Report
Sep 06, 2024

Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.

Spotify rebrands ad platform to capture more advertising dollars

Article
Aug 20, 2024

Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.

US Ad Spending vs. Time Spent 2024

US Ad Spending vs. Time Spent 2024

Report
Aug 12, 2024

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Churn notice: 3 lessons from raising subscription prices

Article
Aug 02, 2024

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

The Daily: How Spotify became profitable, what a “deluxe” version might look like, and more

Audio
Jul 30, 2024

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

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The Weekly Listen: Google decides to keep cookies, a Spotify for movies, and more

Audio
Jul 26, 2024

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

US TV and Connected TV Ad Spending Forecasts H1 2024

US TV and Connected TV Ad Spending Forecasts H1 2024

Report
May 10, 2024

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can 'Music Pro' move the needle?

Audio
May 02, 2024

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

The Daily: How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet

Audio
Apr 08, 2024

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and the path for ride-hailing

Audio
Apr 05, 2024

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.

The Daily: The most interesting ways we are changing how we spend time with media—a TV surprise, TikTok content, and more

Audio
Apr 04, 2024

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

The Daily: Publishers future, part 2—What's next for publishing, AI disclosure and Spotify's video learning

Audio
Apr 02, 2024

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

US Time Spent With Media Forecast 2024

US Time Spent With Media Forecast 2024

Report
Mar 21, 2024

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

US Hispanic Consumer Media Habits 2024

US Hispanic Consumer Media Habits 2024

Report
Mar 19, 2024

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

Digital Video Forecast and Trends Q1 2024

Digital Video Forecast and Trends Q1 2024

Report
Feb 22, 2024

Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

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