Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify

Spotify doubles down on video podcasts through revenue-sharing program for creators

Article
Nov 14, 2024

New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.

Global Media Intelligence 2024: Central and Eastern Europe

Global Media Intelligence 2024: Central and Eastern Europe

Report
Oct 30, 2024

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

Spotify adds auto-moderation options for podcast comments to ease burden on creators

Spotify adds auto-moderation options for podcast comments to ease burden on creators

Article
Oct 24, 2024

Podcasters can now let Spotify take over control filters, but with election season looming, the platform’s ability to manage offensive comments will be tested.

Radio and Digital Audio Ad Spending Benchmarks: Q4 2024

Radio and Digital Audio Ad Spending Benchmarks: Q4 2024

Report
Oct 22, 2024

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

Spotify partners with The Trade Desk to launch a supply-side platform

Article
Oct 22, 2024

Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.

Instagram rolls out Spotify integration feature

Article
Oct 21, 2024

Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.

Spotify says no to audiobook ad space

Spotify says no to audiobook ad space

Article
Oct 16, 2024

Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.

US Digital Habits by Generation 2024

US Digital Habits by Generation 2024

Report
Oct 07, 2024

Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.

Spotify’s automatic offline feature keeps listeners connected anywhere

Spotify’s automatic offline feature keeps listeners connected anywhere

Article
Oct 03, 2024

The new feature generates offline playlists without manual downloads, boosting the app’s stickiness and expanding streaming options.

YouTube tests its influence in a music industry power struggle

YouTube tests its influence in a music industry power struggle

Article
Sep 30, 2024

YouTube’s record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

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Spotify’s AI-powered playlist tool uses smartphones to boost Premium engagement

Spotify’s AI-powered playlist tool uses smartphones to boost Premium engagement

Article
Sep 24, 2024

Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.

YouTube’s genAI tools could both simplify the content creation process and dilute creativity

YouTube’s genAI tools could both simplify the content creation process and dilute creativity

Article
Sep 19, 2024

New AI tools promise to boost Shorts content, but a flood of formulaic videos could make creators disappear in the algorithm noise.

The Weekly Listen: Does Facebook actually have a young person problem, the interactive ads of the future, and more

Audio
Sep 13, 2024

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Data Drop: 3 Charts on US Audio Creator Revenues

Data Drop: 3 Charts on US Audio Creator Revenues

Report
Sep 06, 2024

Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.

Spotify rebrands ad platform to capture more advertising dollars

Article
Aug 20, 2024

Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.

US Ad Spending vs. Time Spent 2024

US Ad Spending vs. Time Spent 2024

Report
Aug 12, 2024

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Churn notice: 3 lessons from raising subscription prices

Article
Aug 02, 2024

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

The Daily: How Spotify became profitable, what a “deluxe” version might look like, and more

Audio
Jul 30, 2024

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

The Weekly Listen: Google decides to keep cookies, a Spotify for movies, and more

Audio
Jul 26, 2024

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

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