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EMARKETER

Digital Video Forecast and Trends Q1 2024

Shifting US Video Subscription Revenues Benefit Netflix, YouTube, and Amazon

Report by Ross Benes  |  Feb 22, 2024
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Report
Executive Summary
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Table of Contents
Executive Summary
OTT subscription revenues are on track to surpass pay TV’s
YouTube, Netflix, and Amazon stand out with their subscription offerings
Sources
Media Gallery
About This Report
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Topics
Digital Video
Video Advertising
Pay TV
United States
Table of Contents
Executive Summary
OTT subscription revenues are on track to surpass pay TV’s
YouTube, Netflix, and Amazon stand out with their subscription offerings
Sources
Media Gallery

Streaming services are eating up a growing share of consumer entertainment budgets. Netflix has been the biggest benefactor of this trend, but YouTube and Amazon are poised to expand their video subscription businesses.

Key Question: To what degree are subscription revenues shifting from pay TV to streaming?

Key Stat: More than half (53.5%) of US video subscription revenues will go to streaming services by the end of 2025.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Executive Summary
  2. OTT subscription revenues are on track to surpass pay TV’s
  1. YouTube, Netflix, and Amazon stand out with their subscription offerings
  2. Sources
  1. Media Gallery

authors

Ross Benes

Contributors

Zach Goldner
Forecasting Analyst
Max Willens
Senior Analyst
Yoram Wurmser
Principal Analyst
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