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EMARKETER

Canada Digital Audio Forecast 2023

Streaming Music and Podcasts Continue to Steal Listeners From Radio

Report by Paul Briggs  |  Sep 19, 2023
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Report
Executive Summary
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Table of Contents
Executive Summary
Canada’s listeners have made the switch to digital audio.
Podcasts are the new talk radio.
Spotify has a stronghold on the top ranking.
Radio’s listener reach is strong, tied to commuting and local news.
Sources
Media Gallery
About This Report
Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Topics
Digital Music
Canada
Table of Contents
Executive Summary
Canada’s listeners have made the switch to digital audio.
Podcasts are the new talk radio.
Spotify has a stronghold on the top ranking.
Radio’s listener reach is strong, tied to commuting and local news.
Sources
Media Gallery

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

Key Question: How quickly has digital audio listenership grown in Canada?

KEY STAT: More than two-thirds of Canada’s population are digital audio listeners this year.

Here’s what’s in the full report

2files

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1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Canada’s listeners have made the switch to digital audio.
  3. Podcasts are the new talk radio.
  1. Spotify has a stronghold on the top ranking.
  2. Radio’s listener reach is strong, tied to commuting and local news.
  3. Sources
  1. Media Gallery

Charts in This Report

Average Time Spent per Day With Radio* vs. Digital Audio** by Adults in Canada, 2020-2025 (hrs:min)

authors

Paul Briggs

Contributors

Angela Kim
Senior Researcher
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