Spotify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Spotify
Spotify paid $100 million to podcasters as video push gains steam

Spotify paid $100 million to podcasters as video push gains steam

Article
Apr 29, 2025

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

Spotify posts record Q1 profits—but Q2 forecast underwhelms

Article
Apr 29, 2025

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

Meta, Apple fined a collective €700 million for violating DMA

Article
Apr 23, 2025

Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.

Podcast ad revenues will grow consistently despite broader ad pullbacks

Article
Apr 21, 2025

Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.

Snap’s new CMO signals a creative reset as advertiser momentum builds

Article
Apr 18, 2025

Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.

Cursor makes ‘vibe coding’ an accessible tool for marketing teams

Article
Apr 07, 2025

The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.

Digital Audio Listener Demographics 2025

Digital Audio Listener Demographics 2025

Report
Apr 07, 2025

Digital audio consumption continues to grow in the US. Younger audiences are leading the way, adopting platforms like Spotify and audio content like podcasts.

Podcast competition intensifies as Netflix, Patreon make changes

Podcast competition intensifies as Netflix, Patreon make changes

Article
Apr 03, 2025

Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.

Spotify launches global ad exchange and AI-powered audio tools

Article
Apr 03, 2025

Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.

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YouTube for Marketers Explainer

YouTube for Marketers Explainer

Report
Apr 02, 2025

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

US Creator Podcast Revenues Forecast 2025

US Creator Podcast Revenues Forecast 2025

Report
Mar 31, 2025

Podcasts represent a small, but growing, revenue stream for creators. Brands want in on creator-led podcasts, especially as video becomes a more crucial component of podcasting. But both sides face challenges over concerns related to scale, brand safety, and ad loads.

Spotify expands Partner Program to compete in the podcast space

Article
Mar 27, 2025

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities—and draw attention from YouTube.

Spotify retains Bill Simmons as it pivots to video-driven, lower-cost podcast content

Article
Mar 13, 2025

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

YouTube’s cheaper ad-free tier challenges Netflix and Max, could cannibalize higher tier

YouTube’s cheaper ad-free tier challenges Netflix and Max, could cannibalize higher tier

Article
Mar 06, 2025

The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users—challenging traditional streamers and YouTube’s own Premium model.

US Time Spent With Media 2025

US Time Spent With Media 2025

Report
Feb 27, 2025

Top-line time spent with media will grow very little in the US going forward, making it essential to identify which formats and platforms are winning the newly zero-sum competition for consumer attention.

Programmatic Digital Audio and Podcast Ad Spending 2025

Programmatic Digital Audio and Podcast Ad Spending 2025

Report
Feb 26, 2025

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

YouTube may be adding a second ad-free tier that could shake up podcast market

Article
Feb 21, 2025

A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch—on YouTube, and increasingly, on their TVs.

Spotify’s AI-narrated audiobook offering could help independent authors

Article
Feb 20, 2025

Spotify’s latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration’s emotional gap could turn some listeners away.

US B2B Ecommerce Forecast 2024

US B2B Ecommerce Forecast 2024

Report
Feb 19, 2025

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers’ preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

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