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AI powers Spotify’s user growth, personalization features

The news: Artificial intelligence helped lead Spotify into its first full year of profitability.

  • The streaming platform said using AI for coding assistance, general operating tasks, and content moderation management reduced costs and improved productivity in 2024.
  • Spotify also said that using Google NotebookLM helped it quickly produce an AI-generated podcast addition to its Wrapped campaign, which received a mixed reaction from users.

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