Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Digital Audio in Canada 2022

Spotify’s the Top Platform for Brands as the Ad Market Matures

Download
Share
About This Report
As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.
Table of Contents

Executive Summary

Listenership of streaming music, podcasts, and digital radio will reach new heights this year. Time spent with digital audio surpassed that of radio in Canada for the first time in 2021, and the medium will continue to make gains. For brand marketers, the advertising opportunities are coming into greater focus with the availability of audio-only spots and display ad units for more engaged listeners.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How does the digital audio audience in Canada compare with radio?
  2. How has the audio advertising market developed in service of brand marketers?
  3. What can marketers do to tap into this growing audience?

WHAT’S IN THIS REPORT? Trends in Canada’s audio marketplace, including for podcasts, streaming music, and digital radio, as well as a look at the digital audio ad market.

KEY STAT: The number of digital audio listeners in Canada will surpass 25 million for the first time this year, on par with radio’s reach.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

5expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. How Big Is the Digital Audio Audience and Opportunity?
    1. Who Are the Players and How Do They Interact?
    2. What Are the Advertising Opportunities for Brands?
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Vanessa Coutinho
    Carat Canada
    Account Director
    Interviewed February 28, 2022
    Sabrina LaRosa
    Loblaw Companies
    Director of Media
    Interviewed March 2, 2022
    Devon MacDonald
    Cairns Oneil
    President
    Interviewed February 28, 2022
    Raven Opatovsky
    Tim Hortons
    Senior Director, Digital Media, Marketing
    Interviewed March 8, 2022
    Ivan Pehar
    Spotify
    Regional Head of Ad Sales, Canada
    Interviewed February 17, 2022

    authors

    Paul Briggs

    Contributors

    Ross Benes
    Senior Analyst
    Angela Kim
    Senior Researcher
    Paul Verna
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client