Executive Summary

Listenership of streaming music, podcasts, and digital radio will reach new heights this year. Time spent with digital audio surpassed that of radio in Canada for the first time in 2021, and the medium will continue to make gains. For brand marketers, the advertising opportunities are coming into greater focus with the availability of audio-only spots and display ad units for more engaged listeners.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How does the digital audio audience in Canada compare with radio?
2. How has the audio advertising market developed in service of brand marketers?
3. What can marketers do to tap into this growing audience?

WHAT’S IN THIS REPORT? Trends in Canada’s audio marketplace, including for podcasts, streaming music, and digital radio, as well as a look at the digital audio ad market.

KEY STAT: The number of digital audio listeners in Canada will surpass 25 million for the first time this year, on par with radio’s reach.