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Openai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Openai
AI assistants face consumer skepticism, value concerns

AI assistants face consumer skepticism, value concerns

Article
May 12, 2025

While developers tout productivity bots, users prefer simple, free, opt-out-friendly AI for creative and informational help—not task automation they never asked for.

OpenAI’s nonprofit U-turn puts Microsoft’s AI dominance in jeopardy

Article
May 12, 2025

As OpenAI downshifts profit goals, Microsoft may trade revenues for long-term access, reshaping one of AI’s most powerful partnerships.

Microsoft could lose OpenAI revenues as the latter seeks freedom

Article
May 07, 2025

A move to a public benefit structure could drastically cut Microsoft’s profits, signaling a power shift in the alliance that has fueled Azure’s recent growth.

Google is testing ads in chatbots with AI startups

Google is testing ads in chatbots with AI startups

Article
May 02, 2025

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.

OpenAI’s new shopping initiatives pose a major threat to affiliate marketing

OpenAI’s new shopping initiatives pose a major threat to affiliate marketing

Article
May 01, 2025

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising—and a threat to affiliate marketing sites.

The First 100 Days of Trump

The First 100 Days of Trump

Report
Apr 29, 2025

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here’s how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

AI shoppers outpace humans but hit retail roadblocks

AI shoppers outpace humans but hit retail roadblocks

Article
Apr 28, 2025

Holiday traffic surged with AI bots, but trust issues, security concerns, and web design flaws risk halting the agent revolution before it scales.

Lightrun rushes in to patch the cracks in AI’s code boom

Article
Apr 28, 2025

Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.

Companies line up for Chrome as Google faces antitrust pressure

Companies line up for Chrome as Google faces antitrust pressure

Article
Apr 25, 2025

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

Data Drop: 3 Charts on AI Agents in China and Asia-Pacific

Data Drop: 3 Charts on AI Agents in China and Asia-Pacific

Report
Apr 25, 2025

China’s AI agents, such as Manus, can tackle complex tasks with minimal human intervention. That’s helping accelerate the global arms race—nearly 7 in 10 Asia-Pacific decision-makers expect AI agents to bring major disruptions to their companies within 18 months.

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Perplexity’s Comet browser will track users for hyperpersonalized ads, sponsored content

Article
Apr 25, 2025

CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.

AWS’ data center slowdown could signal strategy shift, not retreat

Article
Apr 23, 2025

Amid high costs and tariff risks, Amazon’s pause on colocation reflects a move to prioritize flexibility, control, and long-term scalability.

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

Article
Apr 23, 2025

Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

Shopify integration could turn ChatGPT into a shopping tool, per report

Shopify integration could turn ChatGPT into a shopping tool, per report

Article
Apr 23, 2025

Could OpenAI turn ChatGPT into a shopping hub? The company is reportedly partnering with Shopify in an effort similar to other genAI shopping efforts by Perplexity and Microsoft.

Ad agencies lean heavily on AI for content but miss out on deeper use cases

Ad agencies lean heavily on AI for content but miss out on deeper use cases

Article
Apr 21, 2025

Advertising’s AI obsession is upside down: While genAI dominates for content creation, agencies are sleeping on AI’s real strategic edge—like SEO, workflow automation, and data insights

Emotional support tops list of genAI use cases, while social media copy declines

Emotional support tops list of genAI use cases, while social media copy declines

Article
Apr 21, 2025

Consumers are using AI for purpose-finding and companionship more than work tasks, pushing brands to think beyond productivity and into emotional, lifestyle-centric experiences

Canada Digital Ad Spending 2025

Canada Digital Ad Spending 2025

Report
Apr 18, 2025

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

Google, Anthropic, Microsoft release video features, productivity-enhancing enterprise tools

Article
Apr 16, 2025

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

Meta steers Llama 4 away from left-leaning answers, loosens topic restrictions

Meta steers Llama 4 away from left-leaning answers, loosens topic restrictions

Article
Apr 16, 2025

While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?

OpenAI could create a social network to compete with X, Meta

OpenAI could create a social network to compete with X, Meta

Article
Apr 16, 2025

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

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