It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.

What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI’s current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat’s AI chatbot and GPT-4) and predictions for the tech’s evolution.

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Its valuation took another big dip, but the raise could encourage other cash-hungry fintechs. Stripe’s OpenAI tie-in can open doors for both firms.

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

GPT-4 unmasked as Bing’s bot: OpenAI released another generative AI model. We can expect it to light a fire under Google’s Bard efforts as the AI race gains momentum.

Bots might soon replace professional interactions: ChatGPT is coming to Slack as companies go all in on generative AI. It would be wise to tally the pros and cons of AI adoption.

Microsoft’s new AI “Copilot” lands for marketers: Tool promises to help discover consumer categories and automate processes.

Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.

OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.

ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.

ChatGPT has fast become one of the biggest buzzwords in payments. We delve into the future of generative AI, cut through the noise, and provide actionable steps for payment services providers to prepare for its rise.

ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.

FTC sharpens tech oversight amid AI revolution: Big tech’s opaque algorithms pushed the FTC to create an Office of Technology to rein in the industry. Search wars pose a regulatory wildcard.

With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

Is AI-powered search profitable and sustainable? Scaling up commercial generative AI comes with high energy and environmental costs, adding to social concerns. Half-measures on the issue could damage market reception.