Amazon presses forward with new generative AI tools: The retailer is determined to show clients and investors it can keep up with OpenAI and Google despite a slow start.

ChatGPT fever has hit social media. Advertisers need to pay close attention, but generative AI social media chatbots still have a lot to prove—and challenges to overcome.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.

Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.

OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.

Walmart lags behind Amazon in total ecommerce sales, retail media ad dollars, and retail subscriptions. But there may be ways for it to minimize the gap in certain areas, namely search and AI capabilities.

Microsoft makes bold, highly speculative agreement with Helion Energy: The tech giant is likely taking a leap of faith that AI will yield a nuclear fusion breakthrough in five years.

The US physician population is changing. The older generations are predominantly white and male, but those younger than 50 are predominantly female and growing more racially diverse. What do providers and marketers need to know to connect with this cohort?

Microsoft and Google report solid quarterly results amid slow economy: With AI transforming the future of search, is Microsoft gaining a perceived edge in innovation?

Generative AI comes to EHRs: Microsoft’s strong AI position could bring the company more healthcare cloud customers since its integrated AI tech with Epic can only be accessed on Azure.

Google, Musk, and OpenAI moves show corporate Darwinism in AI race: As tech gets closer to the holy grail of AGI, it’s getting harder for companies to apply the brakes.

A big cloud services drought could amount to involuntary AI slowdown: Cloud server chips and energy supplies buckle under the weight of generative AI demands, adding to monopoly likelihood.

AGI would be like an ‘alien civilization’: A top AI researcher issues a dire warning about tech companies training advanced models. There’s a safer, more productive approach to AI.

OpenAI, Microsoft might ignore industry calls to halt AI advancement: As OpenAI continues to aim for a human-level AI with Microsoft’s blessing, industry players are calling foul. Regulation is necessary.

Insurer Zurich is exploring using ChatGPT to improve modeling and claims. The tech has the potential to strengthen customer service, but not all consumers are sold.

Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.

The buzz around generative AI has reached a fever pitch, but the technology is being developed and deployed at different rates in various parts of the world. Here’s a guide to how mature it is in key regions, and what’s next for generative AI.