OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.

More physicians are using AI for clinical search, pushing tech companies to compete on speed, medical sourcing, and trust.

OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.

OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.

Snapchat’s young audience and distinct ad products keep it relevant, even as usage slips and regulatory pressure builds. Marketers should use it with strategies built for messaging, creators, and commerce.

A new partnership between Novo Nordisk and OpenAI underscores pharma’s urgency to harness AI for quicker cures.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.

GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.

OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.

AI is reshaping how consumers discover and choose products, creating a fast-growing new commerce channel with its own set of unique challenges.

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.

Consumers are increasingly making decisions inside AI conversations, before traditional signals ever appear. That shift is creating a new visibility gap between brands that can access early intent and those that can’t.

Privacy pressures are changing digital advertising fast. AI, regulations, and consumer concerns are forcing marketers to rethink targeting, compliance, and brand risk—all while trying to maintain performance.

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.

Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.

ChatGPT ads could open up in a second window via a partnership with Smartly

A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.