Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.

Health apps are mainstream, but brands are having trouble keeping users engaged. Actionable, value-added AI features will be essential for many health apps to stay relevant.

Travelers’ new agentic voice service hints at the future of customer service.

Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.

LinkedIn and OpenAI build AI hiring platforms, threatening staffing firms’ 15% to 30% markups.

Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.

Claude’s ad-free stance at the Super Bowl drove 11% user growth as trust fears shadowed ChatGPT’s ad plans—but scale gaps remain vast.

Agency roles are shifting upward; execution is becoming software, while oversight, integration, and governance gain importance.

Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.

As conversational AI becomes a new entry point for discovery, advertisers are rethinking how relevance and usefulness show up in these environments. Roundel’s pilot with OpenAI offers an early look at what user-first advertising could mean inside AI-driven conversations.

On February 20, eBay’s updated user agreement goes into effect, banning third-party AI agents that autonomously buy for consumers, targeting the emerging “buy-for-me” tools designed to handle discovery, decisioning, and checkout.

Early ChatGPT ads favor learning over ROI; high CPMs and limited measurement skew participation toward brands buying influence and insight.

Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.

Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.

Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.

Anthropic says it prioritizes trust over monetization; the company says ads inside AI chat would undermine credibility in work, health, and reasoning contexts.

Testing ChatGPT ads will cost you; OpenAI's $200,000 minimum upfront ad buys are expensive, but these ads may become commonplace in due time.

Latin America’s video market is hitting peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the popularity of short-form video are reshaping media consumption habits.

CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.

AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.