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EMARKETER

Generative AI Chatbots in Social Media

What to Know About Snap’s My AI, TikTok’s Tako, and Other ChatGPT-Style Search Tools

Report by Jasmine Enberg  |  Jun 13, 2023
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Table of Contents
Report Snapshot
ChatGPT fever has hit social media.
GenAI chatbots present opportunities and challenges for advertisers.
What’s the best course of action for advertisers?
Sources
Media Gallery
About This Report
ChatGPT fever has hit social media. Advertisers need to pay close attention, but generative AI social media chatbots still have a lot to prove—and challenges to overcome.
Topics
Artificial Intelligence (AI)
Social Media Usage
Search
US
Table of Contents
Report Snapshot
ChatGPT fever has hit social media.
GenAI chatbots present opportunities and challenges for advertisers.
What’s the best course of action for advertisers?
Sources
Media Gallery

Report Snapshot

The generative AI (genAI) goldrush has arrived at an opportune time for social advertisers: Social search is ramping up, and genAI-powered chatbots could eventually augment ad strategies. But they could also exacerbate many of social media’s existing problems, like privacy concerns and low trust.

Key Question: What do genAI-powered chatbots mean for search habits and advertising on social media?

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023 (% of respondents)
E-Mail ChartDownload

KEY STAT: Fewer than 25% of US adults trust how genAI is being used in social media, per January 2023 data from Big Village.

Here’s what’s in the full report

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5charts

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Table of Contents

  1. Report Snapshot
  2. ChatGPT fever has hit social media.
  1. GenAI chatbots present opportunities and challenges for advertisers.
  2. What’s the best course of action for advertisers?
  1. Sources
  2. Media Gallery

Charts in This Report

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023 (% of respondents)Changes That US Brand Marketers Have Noticed in Customer Search Patterns in the Past Year, March 2023 (% of respondents)
Social Media Platform Monetization Approaches Preferred by US Adults, March 2023 (% of respondents)US Adults Who Have Used ChatGPT, by Age, Feb 2023 & March 2023 (% of respondents in each group)
Many Concerns US Adults Have About AI Are Existing Problems on Social Media (% of respondents, Feb 2023)

authors

Jasmine Enberg

Contributors

Chris Keating
Director, Research
Jennifer Merritt
Vice President, Content
Debra Aho Williamson
Principal Analyst
Yoram Wurmser
Principal Analyst
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