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EMARKETER

GDPR’s Fifth Anniversary

Enforcement Headaches, Advertiser Issues, and AI as the Next Frontier

Report by Bill Fisher  |  May 25, 2023
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Report
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Table of Contents
Report Snapshot
GDPR fines are increasing—but are they significant enough?
GDPR was a blueprint for other regulatory frameworks outside the EU.
Tighter data control requirements led to major changes in ad buying behaviors.
GDPR and AI: The next frontier for digital privacy regulation
Sources
Media Gallery
About This Report
Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.
Topics
Consumer Privacy & Security
Western Europe
Table of Contents
Report Snapshot
GDPR fines are increasing—but are they significant enough?
GDPR was a blueprint for other regulatory frameworks outside the EU.
Tighter data control requirements led to major changes in ad buying behaviors.
GDPR and AI: The next frontier for digital privacy regulation
Sources
Media Gallery

Report Snapshot

The General Data Protection Regulation (GDPR) turned 5 years old on May 25, 2023. But things aren’t about to get any easier for businesses and regulators, with new digital frontiers like generative AI about to test the rules in new ways.

Key Question: How has GDPR affected data protection, and can regulations keep up with rapid developments in generative AI?

What Is Stopping UK Adults From Using AI? (% of respondents, March 2023)
E-Mail ChartDownload

KEY STAT: One-third of UK adults haven’t used AI due to data privacy concerns, per a March 2023 KPMG survey. Only one other factor—a preference for human interaction—was more likely to stop UK adults from using the tech.

authors

Bill Fisher

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