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GDPR’s Fifth Anniversary
Enforcement Headaches, Advertiser Issues, and AI as the Next Frontier
Report Snapshot
The General Data Protection Regulation (GDPR) turned 5 years old on May 25, 2023. But things aren’t about to get any easier for businesses and regulators, with new digital frontiers like generative AI about to test the rules in new ways.
Key Question: How has GDPR affected data protection, and can regulations keep up with rapid developments in generative AI?
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KEY STAT: One-third of UK adults haven’t used AI due to data privacy concerns, per a March 2023 KPMG survey. Only one other factor—a preference for human interaction—was more likely to stop UK adults from using the tech.
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Bill Fisher
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